Millennial pink most popular lipstick shade globally

Published 01st Aug 2017 by PB Admin
Millennial pink most popular lipstick shade globally

Millennial pink

Millennial pink has been named the most popular lipstick shade in the world, according to data from virtual make-up giant YouCam Makeup.

The virtual reality make-up app, which sees more than 23.5 million augmented reality (AR) lipstick “try-ons” a day, says the neutral shade of pink is its most tested colour, as it released its Global Lipstick Trends 2017 report.

In the UK and US, almost 50% of lip colour try-ons are pink shades – with more than 20% of those millennial pink, a figure much higher than other countries where pink lipstick accounts for between 20–35% of try-ons, the data found. 15% of lip colour try-ons in China and Japan are also millennial pink.

Lipstick tastes vary greatly depending on region, with China trying the most diverse lip colours, Japan preferring light, sheer and two-toned shades, and South Korea opting for darker reds, as well as two-toned lip colours.

YouCam Makeup lipstick shades data

The trend for two-toned lips is growing in popularity, with the look experiencing a 74% growth in try-ons on the app, while matte-effect lips is the most tried on texture in the US, UK and South Korea.

The YouCam Makeup app was created by PerfectCorp.

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From virtual reality to interactive apps, a new wave of technology is shifting the beauty landscape. Find out how it will change the future of salons here.

PB Admin

PB Admin

Published 01st Aug 2017

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