Nearly 30% of make-up artists are concerned about job displacement from AI
New research from Online Makeup Academy has revealed how make-up artists feel about artificial intelligence (AI), with 29.6% stating they feel concerns about job displacement and loss of personalisation.
The research, which surveyed 46,384 makeup professionals, has shown a mixed sentiment among make-up artists, as, despite 29.6% being open about their concerns, 39.7% expressed optimism about AI as a tool for efficiency and creativity.
A smaller percentage (9.7%) remains neutral or undecided, indicating the need for further research and exploration.
Perhaps surprisingly, a significant proportion (59.9%) actively monitor AI and economic developments, highlighting the importance of staying informed and adaptable in this evolving landscape.
When it comes to the best strategies for adapting to AI, 49.6% of respondents have honed their specialised skills and personalised services to differentiate themselves from AI-driven alternatives.
Additionally, 29.8% have broadened their skills into editorial and fashion consulting, catering to specific niche markets.
Just under half (44.9%) of makeup artists recognise that AI still cannot reproduce the creativity and artistry required in their profession, enabling them to leverage their unique strengths and provide a human touch that AI cannot replicate.
The research also touched on economic challenges make-up artists are facing, with 59.8% experiencing a downturn in service demand, and 44.6% having to reduce prices in an effort to bring in more clients.
Interestingly, a small percentage (5.3%) of makeup artists have increased their rates, possibly to position themselves as high-end providers and target a niche market.
The findings emphasize the importance of adaptation, differentiation, continuous learning, and technology adoption for MUAs, as make-up artists can use these insights to refine their business strategies, enhance their offerings, and position themselves as valuable experts in the face of economic challenges and AI disruptions.
How have you adapted your business as a make-up artist? Let us know in the comments.