Novalash launches its Lashoff competition into the UK and Ireland

For the first time, the Lashoff Awards, now in its seventh year, will be open to UK and Ireland-based stylists, giving them the chance to represent their country and pick up one of two awards – Lash Artist of the Year or Fans’ Choice of the Year.

The judges – a panel of experienced advance master stylists, education professors and industry insiders – will be looking for artists who demonstrate proper Novalash techniques, create a balanced look with all lashes separated and illustrate the products used along with the advice they offer to clients.

The winners will be flown to Houston, Texas, in February for the Lashoff party and will benefit from a professional photoshoot, be featured in Novalash’s international advertising, and receive marketing and support to help grow their businesses.

“This is an amazing opportunity for Novalash artists to show the industry what they’re made of. Winning this award will help grow their business and they’ll benefit from international recognition, which will boost business and catapult them further into their career,” said Heather Hughes, NovaLash’s UK director.

Entrants must submit a five-minute video (maximum) showcasing their work, alongside four still images – two before and two after shots.

The deadline for entries is December 5. For more information on the competition or to enter, click here.