One month to go until Europe's leading beauty trade event
If you want to be the first to discover the trends set to shape the market in 2020, Professional Beauty London is an event not to be missed. Here is just a taster of what to look out for at the show.
Skincare - LED innovations
Not only are more brands using light therapy as part of their treatment offering, but many are optimising skincare to enhance the effects of LED too. Katherine Daniels has launched its Photo-Dynamic Therapy System, which pairs light- activated serums with LED to help target an array of skin concerns. Meanwhile, Germaine De Capuccini (stand D42) has launched its LED-Xpert Skin Light Therapy, an LED mask that is designed to be used alongside its products to maximise the results.
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Nails - Building on builder gels
Builder gels continue to grow in popularity and this year nail brands are bringing smarter formulations and innovations to the table, with new enhancements and technology to enable a professional finish. Crystal Nails’ Milky Rose Builder Gel can be cured in a thick layer, whereas Mylee’s Builder Gel is a multi-purpose product, which can be used as a base coat, a top coat, to mould or to extend and encapsulate embellishments.
Make-up - Natural growth
With consumer demand for “clean beauty” continuing to boom, you can check out a host of natural and organic lash and make-up launches at the show. Australian mineral make-up brand Inika Organic is back, with a host of new make-up launches, from concealers to brushes, as well as its first ever skincare line. Popular mineral make-up brand Jane Iredale will also be back, introducing its spring collection of fresh pink and taupe shades.
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What will be the key trends for the industry this year?
We've been asking therapists, salon owners, spa operators and more these questions - here are just some of their answers! Click the 'play' button to watch the video.
