IMF CIPI London 2022: Online killed the professional salon star

On the 3rd & 4th of April, Professional Beauty London exhibition held its two-day conference - The International Manufacturers & Distributors Forum (IMF). The business conference is the UK’s only beauty conference that brings together all parts of the value chain from manufacturers, business owners, retailers, investors, beauty entrepreneurs and cosmetics industry suppliers. It focuses on evolving challenges and opportunities in the brand distribution relationship.  

For the first time ever we are giving you a front-row seat so you can gain business insights from the live sessions via recordings. 

First up in our series of recordings, we have a session that is hotly debated amongst all professionals across the hair and beauty industry - Has Online Killed the Professional Star?

Mark Hermann, managing director of Dermalogica UK and Samuel Sweet chief executive officer of Sweet Squared share their thoughts on the value of professional services and how online is and will continue to impact our sector for good or bad? The session is hosted and moderated by Vikas Vij of Managing Director IDEX & Professional Beauty India.

For more in the series, do keep a look out for when the next one is published. The series is full of insights, trends, how brands are addressing sustainability along with how to get your business ready for investment. Beauty brand founders give you the low down on their challenges and secrets to success. 

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