Greenery named Pantone Colour of the Year for 2017

The Pantone Color Institute has revealed a colour called Greenery as the 2017 Colour of the Year.

Set to influence trends in industries from fashion and beauty to food and home décor in the year ahead, the shade “provides us with the hope we collectively yearn for amid a complex social and political landscape, and symbolises the reconnection we seek with nature, one another and a larger purpose”.

For the beauty industry, Greenery is described as indicative of consumers’ desire to claim their own distinct looks through personal displays of boldness. The shade is predicted to be reflected in a “chic, confident punch of colour for hair, lips, eyes and nails.”

Green tones are already seen in colour correcting creams and palettes because as a complementary colour to red, green neutralises reddish tones in the skin.

The shade has already been used in the logos of new apps, says the Institute, and is associated with the tech industry and environmentalism because of its “boldness, vigour and modernity”.