Professional Beauty launches PB Upskills to support businesses through Covid-19 lockdown
The Professional Beauty Group is launching PB Upskills – a daily programme of free education to help beauty, spa and aesthetic professionals upskill during coronavirus lockdown.
The educational series, which starts next week on Monday, January 11, will be a mix of live webinars and interviews, pre-recorded masterclasses and informative written pieces from some of the industry’s leading experts, all aimed at helping you hone your skills during this time of enforced closure so you can reopen your business stronger.
PB Upskills will work to a set formula, with different days covering core topics – Mondays will focus on digital skills, Tuesdays will be practical skills, Wednesdays will cover top tips on techniques and troubleshooting issues, Thursdays will be business skills sessions, and Fridays will be lockdown lessons from big hitters in the industry, who will share their wisdom on how they have pivoted for success during the pandemic.
The programme will cater for all sectors of the market – with information relevant whether you own a salon or spa, work from home or are a mobile therapist – and we will be announcing the weekly line-up on our Instagram, Facebook and Twitter channels.
What to expect from our PB Upskills series (January 11–15):
Monday 11 January – 10am – Digital Skills live with Kate Woods (part one) – “The salon owner’s guide to building an online store”
In this "how to" webinar, Kate Woods of digital hair and beauty marketing specialist Salondipity will cover everything you need to know about launching online retail for your salon, spa or clinic, including how to choose the right platform; the costs involved; the background preparation you need to do; adding creativity to the process; and how to market your online store. This is the first in a series of three Digital Skills sessions Woods will be doing for PB this month.
Sign up to watch this session.
Tuesday 12 January – 5pm – Practical Skills pre-recorded session with Martine Jarman – “Acne management: a multifaceted approach”
Martine Jarman, founder of SkinGenius clinic, specialises in treating acne skin and has helped clients overcome different conditions. In this pre-recorded session, Jarman shares her experience of treating acne using different modalities, as well as covering acne pathology and grading, getting the consultation right, phased and integrated treatment planning, topical therapies, a systemic approach and when to refer your client to a GP. This session will be streamed on PB’s Facebook and Instagram channels.
Follow our Facebook and/or Instagram page to watch this session.
Wednesday 13 January – Top Tips – “8 ways to manage you and your team’s mental health during Covid-19”
In this written article, Sam Pearce, founder of Low Ears – an initiative aiming to safeguard the mental welfare of the beauty industry, provides advice on the practical tools you can use to manage your mental health during the coronavirus pandemic – through lockdown and beyond. She also reveals the support and help you can provide to team members who are struggling too.
This article will be going live at 9am.
Thursday 14 January – 12:30pm – Business Skills live with Liz McKeon (part one) – “Business success: what can we learn from 2020?”
Business consultant Liz McKeon will give you the tools you need, and explain the right questions to ask, to help you reflect on what you learned from the challenges, successes and failures experienced during 2020 so you can make 2021 a fresh start for you and your salon business. This is the first in a series of three Business Skills sessions McKeon will be doing for PB this month.
Sign up to watch this session.
Friday 15 January – Lockdown Lessons – “In conversation with… Tara Moore, head of spa operations at Galgorm Spa & Golf Resort”
In this written “Lockdown Lessions” interview, Tara Moore, head of spa operations at Galgorm Spa & Golf Resort in Northern Ireland, talks to us about weathering the coronavirus pandemic, taking advantage of the staycation market and making plans to become more sustainable.
Read our exclusive interview with Moore now.
What do you make of our new Professional Beauty Upskills series? Comment below.