PB Webinars: master email marketing and manage cash flow to survive coronavirus
We’re bringing you another week’s worth of free and informative PB Webinars to keep you busy during the UK’s coronavirus lockdown.
This week’s line-up includes sessions on the power of good email marketing and how you can use it to grow your beauty business; what beauty salon customer service will look like when you are allowed to reopen; and the benefits of adding mindfulness and meditation exercises into treatments.
What to expect from this week’s PB webinar line-up (May 4–7):
Monday 4 May – 3pm – Live webinar with Angela Bartlett – “Making a Change: the changing face of customer service post Covid-19 - creating an impactt on your comeback"
Angela Bartlett, managing director of specialist mystery shopping business Hidden Beauty UK, will explain how to adapt your customer service when your beauty salon reopens after coronavirus lockdown. Bartlett will cover how to make clients feel nurtured in the face of restricted customer touch points and how best to avoid cross infection, among other things. There will also be a 15-minute Q&A with the audience at the end.
Tuesday 5 May – 3pm – Live webinar with Ryan Power – “Email isn’t dead: how to use it to grow your salon business"
Ryan Power, founder of beauty coaching brand Salonology, will be talking about why email marketing is alive and kicking and how you can use it to grow your beauty salon business – during Covid-19 lockdown and when you reopen. Learn how to send more engaging emails which clients look forward to receiving, the art of writing engaging subject lines, and crack the code of what to write when you don't know what to write. There will also be a 15-minute Q&A with the audience at the end.
Wednesday 6 May – 3pm – Live webinar with Ria-Jaine Lincoln and Sam Fairbairn – "How beauty business owners can manage cash flow to survive during and after lockdown"
Beauty business specialist accountant Ria-Jaine Lincoln will be joined by Sam Fairbairn from business cash flow forecasting and scenario planning app Float to give salon owners advice on how to manage reduced or no cashflow, how to plan the best use of the coronavirus grant money when it is received, how to plan a safety net and best practice for when we return to normal, and how to use cash flow to work out a plan for negotiation of payment holidays and token offerings for existing direct debits and contracts that still need to be paid.
Thursday 7 May – 12pm – Live webinar with Clare Cockell – “How to incorporate meditation and mindfulness exercises into treatments”
Mindset mentor and founder of The Reef Spa, Clare Cockell, explains how you can successfully incorporate meditation and mindfulness exercises into your treatment protocols when you reopen, covering the benefits of adding these elements and how to do it authentically. Cockell will also conduct a five-minute meditation demo to show how this simple exercise can help ease anxiety and stress, as well as answering audience questions at the end.
For every PB Webinar you attend, you will receive 1 CPD hour from VTCT – find out how to claim your points.
Who would you love to see on one of our PB Webinars? Comment below and we will try our best to make it happen.