Pure Spa & Beauty opens first standalone retail store
Spa and salon chain Pure Spa & Beauty has opened its first retail-only space.
Pure Beauty Zone opened on Rose Street in Edinburgh on November 8.
The Pure Beauty Zone concept started life as an online marketplace and handful of pop-up stores across the country, with the Rose Street launch marking its first permanent location.
The opening follows a recent bout of expansion for Pure, which opened six salons this year in locations including Canary Wharf, Peterborough and Bristol.
The new 2000 sq ft retail store will sell Pure’s range of capsules and regenerating aromatherapy-based face and body products, as well as natural products from Myroo, Tabitha James Kraan, EyeSlices, Pure Savvy and Cosmydor.
Pure chief executive Becky Woodhouse said, “It’s been a dream to finally get an actual shop location where we can really expand the Pure range.
“It’s such an exciting time and we are so delighted to showcase to our customers our PURE Beauty Zone – The Natural Marketplace.”
While the retail space will occupy the ground floor of the new premises, the second floor will now house the company’s headquarters, a new office, and a meetings and event space.