New #TreatOutToHelpOut scheme for beauty industry aims to get clients back in salon

Chain Pure Spa & Beauty has launched its very own #TreatOutToHelpOut scheme for the industry in a bid to encourage clients to return to salons and spas during the coronavirus pandemic. 

The scheme, similar to the hospitality industry’s Eat Out to Help Out campaign – which saw consumers receive 50% off their restaurant meals Monday to Wednesday throughout the month of August, will give beauty salon and spa clients a £10 discount off any treatment £50 and over.

This offer is valid at all 14 UK Pure Spa & Beauty locations, and other salons and spas who have signed up to take part in the scheme, from September 1–30 on Monday to Wednesdays only. 

However, this campaign is not Government funded. It is driven instead by beauty professionals who think such a scheme would rejuvenate the industry and increase client spend – beauty salons are estimated to be more than £9,000 out of pocket due to Covid-19

Becky Woodhouse, founder and chief executive of Pure Spa & Beauty, said: “The spas and salons that join in [with the scheme] will be funding the £10 discount themselves as an investment and we hope customers will be equally as generous and return to their regular spa and beauty treats to help support our industry through reopening.”

She added: “#TreatOutToHelpOut has had an amazing response so far. We've already had loads of spa and salon managers and owners downloading the campaign materials. Ultimately, we hope the public will get behind our campaign and support their local spa or salon and come back for their regular treatments.” 

Join in the #TreatOutToHelpOut scheme.

What do you make of the scheme? Comment below. 

6 campaigns raising funds and support for the beauty industry during Covid-19.