Red lips most hashtagged make-up look on Instagram

The most hashtagged make-up looks on social media platform Instagram have been revealed. 

Red lips came out top with 15,460,696 tags, showing that the classic look is still as popular as ever, closely followed by lash extensions in second place with 9,440,390, according to Instagram statistics correct as of September 30, 2019, analysed by fashion brand Miss G Couture

The top five most hashtagged make-up trends in 2019 are:

  1. Red lips – 15,460,696

  2. Lash extensions – 9,440,390

  3. Contouring – 7,537,999

  4. Mink lashes – 5,850,767

  5. Glowing skin – 3,639,956 

Most popular make-up trends 2019

In terms of categories, #lashes is the most popular on Instagram with 29,850,496 searches in total, broken down between lash extensions (9,440,390), mink lashes (5,850,767), volume lashes (4,668,322), lashes on fleek (3,176,464) and Russian volume (1,721,555). 

#Lipstick is the second strongest make-up category with 28,963,714 searches in total, broken down between red lips (15,460,696), nude lip (677,313), lip art (483,814), matte lips (420,048) and glossy lips (327,447).  

The #instamakeup catergory is also strong with 18,888,405 searches in total this year, broken down between contouring (7,537,999), glowing skin (3,639,956), glitter make-up (1,166,112), strobing (398,195) and dewy make-up (169,907). 

Hot debate – has Instagram changed make-up artistry for good?