Rocco Forte hotels launches new spa programme

Above: The Spa at Rocco Forte's Verdura Resort in Sicily, Italy

The Rocco Forte hotel collection has introduced a new spa programme, rolling out across its spas around the world as of this month. The programme, which takes a holistic view of wellbeing, rests on four pillar, fusing beauty, nutrition, spa treatments and fitness.

The four key elements are Rocco Forte Organics, Rocco Forte Rituals, Rocco Forte Fitness and Rocco Forte Nourish. Rocco Forte Organic is a new cosmetics line, developed in Italy by Effegi Lab and created exclusively for the Rocco Forte spas.

Ingredients used in the line include natural ingredients that grow on the grounds of the group’s Verdura Resort in Italy. Rocco Forte Rituals are the treatments on offer at the different Rocco Forte spas, including facials, massages, back rituals, body rituals and couples’ rituals.

Rocco Forte Fitness is, the brand states “inspired by the Rocco family’s commitment to sport” and will incorporate the use of the very latest in fitness technology.

Rocco Forte Nourish encapsulates a commitment to healthy cuisine, with the hotel group collaborating with both nutritionists and chefs to create healthy menu options.

The Rocco Forte properties include Hotel Savoy in Florence, The Balmoral in Edinburgh and Hotel de Rome in Frankfurt, among others.