Shop local campaigns launch to support beauty businesses during Christmas
After a challenging year of coronavirus lockdowns up and down the country, 73% of consumers want to shop local this year to support small and medium-sized businesses, found data from Phorest Salon Software.
Additionally, data from Northern Ireland hotel group, Hastings Hotels found that 71% of people are choosing to shop locally to keep local firms in business, while 19% of people are choosing to shop locally to protect people’s jobs.
As a result, leading industry figures have launched a series of shop local campaigns to support beauty businesses during the traditionally profitable Christmas season.
Distributor Sweet Squared (S2) has tapped into the trend with its Shop Local campaign, offering free resources to beauty business owners to help them make an income from retail during these uncertain times.
Sweet Squared is also offering a drop ship service for its partners, allowing salons to order products for clients online and have them delivered to their door.
Skincare expert Caroline Hirons has launched new campaign Back Beauty to help the industry stay afloat during the second coronavirus lockdown and beyond. The initiative encourages the public to support their local salons, spas and mobile/home-based therapists by booking future appointments, purchasing gift vouchers for friends and family, and buying products online or via telephone sales.
The trend for shopping locally this year is more important than ever, as November and December are traditionally the busiest months for the beauty industry. “We want the beauty industry to survive this second hit to their income,” said Hirons.
“Let’s protect the beauty industry we all know and love. Let’s continue to back beauty.”
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