Soil Association launches first ever Organic and Beauty Wellbeing Week 2017
Soil Association’s first ever Organic Beauty and Wellbeing Week 2017 launches today, celebrating all things organic.
Taking place from May 15–21, the campaign aims to get consumers trying and falling in love with certified organic beauty and wellbeing products.
The UK’s leading organic certifier will run its “Look for the logo” campaign – to provide consumers with a better understanding of organic certification – as well as launch its first ever London Organic Beauty and Wellbeing pop-up.
The shop, situated in London’s Shoreditch, will showcase the latest organic products, as well as host talks, panels, workshops and DIY sessions – all of which are free and open to the public. Sign up here.
“With the rise in demand for organic cosmetics and a more mindful approach to life, we hope the pop-up shop educates and inspires consumers to make informed choices when shopping organic,” said Lauren Bartley, health and beauty business development manager at Soil Association.
“Certification with us means so much more than just using organic ingredients and we’re hoping to show that throughout the week.”
Things to see at the London pop-up this week:
Tuesday, 16 May, 5:30pm – Therapi Honey Masterclass
A DIY facial event where customers will learn about the properties of nature’s most potent ingredient and why it’s a good treatment for the skin.
Thursday, May 18, 6pm – Ever wonder what organic beauty and wellbeing actually means?
Panel discussion with leading organic experts on why this sector of the beauty industry is one of the fastest growing.
Saturday, May 20, 12pm – Mindful Beauty
Looking at the connection between mind and bopdy and how they link to the bigger beauty and wellbeing picture.
Sponsors for the Soil Association’s Organic Beauty and Wellbeing Week include Neal’s Yard Remedies, Viridian Nutrition, Bamford, Herbfarmcy, La-Eva, Therapi, Nourish and Voya.
How to get involved?
Find out more about Organic Beauty and Wellbeing Week 2017 here. Hashtags for the campaign are #OBWW and #Lookforthelogo