St Tropez launches Tan Mirror app that lets clients virtually try on products

Professional brand St Tropez has launched a new app to help clients find the best product for their tanning needs.

The Tan Mirror app uses bespoke technology to show users what every product from the brand’s range looks likes on their individual skin tone, helping them “narrow the search for the ultimate tan”.

Users simply take a selfie, tell the app how much prep time they have to get ready (answering three questions) and then the algorithm recommends a selection of suitable products which the person can try on virtually to see how it will look in real life. 

The brand says: “It truly reflects the final result that can be achieved from using the product with no enhancement or exaggeration.”

The app is available from the App Store or Google Play.

Image: ©St Tropez