The big issue: is your spa catering to clients of all sizes?
Several recent articles in the consumer media claimed spas aren’t doing as much as they could to create a welcoming, comfortable experience for larger clients. It’s important to remember that one size doesn’t fit all when it comes to robes and towels, so carrying a wide selection of sizes is one of the simplest ways to create an inclusive environment.
“There has been a steady increase in demand from the spa sector for larger bathrobes and towels,” agrees Abbas Vawda, managing director of Majestic Towels. However, he notes that this isn’t just down to bigger body shapes. “A noticeable contributor to the need for larger sizes is the increasing number of men frequenting spas, as they generally have broader frames than women,” he says.
Majestic’s Jumbo Bath Sheet has dimensions of 1x2m and is a bestseller as it can also completely cover a treatment couch. Towels are priced depending on size. The brand offers a bespoke XXL size in its robes and sarongs, subject to minimum order and priced at an extra cost to the standard range of medium, large or XL.
Spa textiles supper BC Softwear has also noticed a rise in the number of spas carrying larger robe sizes. Owner Barbara Cooke says that in the first six months of 2019, the brand sold more than 700 white robes in sizes ranging from XXL to XXXXL, tracking well ahead of 2018 when 1,000 were sold over the full 12 months. The brand also produces the plus-size robes in slate grey and pebble colourways. BC Softwear’s 4XL robes cost £3.95 more per robe.
“By keeping larger sizes in stock, a therapist can select a bathrobe that they know will make a customer feel more at ease without having to make it a point of conversation,” says Cooke.
What is your spa doing to ensure inclusivity? Let us know in the comments.