Tourists key to spa and wellness industry growth
Tourists make up 43% of customers at spa and wellness facilities worldwide, with couples being the most important client segment, according to a major new study.
The International Wellness & Spa Tourism Monitor 2013 (IWSTM) report, published by the Tourism Observatory for Health, Wellness and Spa (TOHWS), found that single women and groups of friends closely follow couples as the second most important customer group. Families with children, single men and mothers and daughters emerged as the third most significant segment.
The report, which canvased 420 spa and wellness providers in more than 50 counties across Asia, Africa, Europe, Australia and New Zealand and North and South America, was endorsed by more than 50 leading global operators – including the Mandarin Oriental, Oberoi Hotels & Resorts, The Peninsula Hotels and Fairmont Hotels & Resorts.
The report revealed considerable variables between local tourists, domestic tourists and international tourists. Spa and wellness facilities with family-oriented services and amenities top the destination list for local and domestic spa and wellness tourists, with 20.6% of the former and 21.3% of the latter showing a preference for this kind of facility. Among international travellers, destination spas are the favourite facility, with 15% choosing them.
Read the full feature on page 7 of the July issue of the Professional Spa and Wellness digital magazine for FREE here, or access the digital magazine by selecting your chosen platform here.
