Urban Massage re-brands to Urban and adds facials and nail services
On-demand massage service Urban Massage has re-branded to Urban and launched a host of new beauty and wellness services.
The London-based on-demand mobile booking app has changed its name at the same time as introducing new services in a bid to “reflect its commitment to holistic wellness”.
Customers can now book nail services, Dermalogica facials and osteopathy treatments through the app, using it to select their chosen therapist or practitioner and book an appointment at their home within the hour.
Urban has partnered with Dermalogica to offer its ProSkin 60 customised facial on the app, an hour-long comprehensive skin treatment, while CND Shellac manicures and pedicures are also now available along with other unbranded nail services.
Oestopathy consultations and treatments with General Osteopathic Council-registered practitioners have been added to the range of bookable services to help city-dwellers address issues that require a different approach than massage.
The new services are currently only available in London, though Urban operates on-demand massage in Manchester and Birmingham.
The company has set its sights on developing the app to offer a “full self-care suite” of fitness and wellness services by the end of 2019, and plans to move into yet more areas including retail products and digital services by 2020. "City hubs" are also being trialled for a later launch date, whereby Urban will partner with key hotels or spas to provide therapists for guests services such as in-room treatments or to fill temporary staff shortages.
Urban chief executive and co-founder Jack Tang commented: “After four years of optimising our experience, it’s time for us to address the wider needs of our customers by expanding into new service categories – not only because it’s a great step for us a business, but also because we believe we need a full arsenal of treatments to truly help people feel equipped to handle city life.
"We’re starting with three new services, very much in line with our current offering – osteopathy, facials and nails – and hope to add fitness, yoga and mental wellbeing-focused activities like meditation and counselling to the roster soon.”
Urban introduced its Urban Curates series of service partnerships in March this year.