Searches for "silent salons" have increased by 100% since 2021, according to new research by spaseekers.com.
Salons up and down the country have been introducing silent appointments, to cater for clients’ interest in a quiet environment.
Reflecting the same need in the spa sector, demand for "silent massage" has increased, with searches up by 51%.
Beauty and spa treatments are a time for ultimate relaxation and pampering, indulging in a peaceful experience.
For some, a silent treatment elevates the experience by creating an even more peaceful, undisturbed environment, without the pressure to make small talk with their therapist or those around them.
Joanne Walker, senior therapist at The Harrogate Spa, explained why people might opt for a silent beauty treatment, and what she thinks about it.
“I think clients choosing silent treatments is a good thing as this takes the pressure of small talk out of the equation for both parties.
"Clients that struggle with anxiety often don’t feel comfortable with the pressure of making small talk, and therefore can really benefit from having a silent experience during their pamper treatments.
“Some treatments are naturally more silent than others, for example a massage, which enables the client to fully relaxed and have time to be mindful, meditate or sleep.
"Finding time throughout your day to be fully silent and at one with your thoughts can be tricky for many with busy schedules, therefore this treatment may be the perfect way to embrace this."
Walker suggests letting your client know ahead of a treatment if there needs to be an initial consultation to assess any medical issues, treatment flow and expectations. Once this is done and the client is ready for the treatment, the silence can begin.
