The secret beauty brands don’t want you to know

Published 09th Feb 2024 by Lollie Hancock

Your customers will be more influenced by your talent than a beauty device’s brand. It’s because of you that your customers return! 

Don’t be limited by the lifespan of a machines brand vs building your own - devices constantly come and go.

In the field of beauty and aesthetics, it is crucial to distinguish your salon from others and stand out..


With a constantly expanding range of treatments and technologies, how can a salon be unique? By focusing on delivering effective outcomes rather than relying solely on the reputation of the supplier's brand. 

 The team at The Smart Group share how to accomplish this:

Focus on results over brand names

Remember that although your devices are impressive, your clients care more about the results it can give them rather than the machines itself. Focus on marketing the results and sharing how the treatment can impact your clients. Publishing feedback on exceptional treatments will circulate much faster than the reputation of a machine.

Tailor your treatments to each individual client


Make sure you’re investing in devices that can provide a range of treatments for a range of concerns.


With some devices, like the SmartHydro-Gen and SmartSkinXcell, you have the ability to treat multiple indications from each platform. 

The SmartSkinXcell combines advanced microneedling with radiofrequency (RF) to stimulate collagen production and fractional RF for non-surgical skin rejuvenation, coupled with a second handpiece to deliver non-invasive skin tightening through pure RF. This combination of technologies allows you to offer customised solutions to cater to a wide audience offering a range of benefits, including collagen restructuring and skin tightening, guaranteeing that each client receives a bespoke treatment with the precise care they require.

Invest in education and training

Equipment is only going to deliver results if you have a team who knows how to maximise its capabilities. The more high-tech the device, the more important training is. Thorough certified and accredited training ensures your team can maximise the potential of the devices to deliver better results for clients. The correct consultation and understanding of the individuals’ concerns can then be matched to the technologies of the device, maximising results.

Offer a range of technologies

Through the seamless integration and layering of treatments and technologies, aesthetic and beauty professionals can present solutions that set them apart from others. This not only enhances their reputation as industry leaders but also ensures clients return for the complete and satisfying experience.

The SmartHydro-GEN provides a comprehensive 360° approach to achieve remarkable skin, showcasing the effectiveness of synergizing various technologies. The SmartHydro-Gen enables you to provide a personalised facial treatment that tackles various skincare issues. 

Shout about your successes

Don’t forget to share before and after transformations, client testimonials, and success stories with your audience on social media. Posting regularly helps to showcase your results and highlight your incredible team.

Choose brands who support you


We all know that, in the beauty industry, brand presence is significant, and it is right to choose products from leading brands to form a part of your mix for success. However, it is ultimately the outcomes and client experience that you provide which they will hold of true importance. Prioritise showcasing the unique solutions that your salon can deliver over emphasising the brands that supply you. Nobody remembers the name on the box but use suppliers' expertise and support packages such as training, marketing, and business development to your advantage.

Adopting this approach will enable your salon to cultivate a robust, independent reputation. Remember, when choosing devices from The Smart Group, you're not just acquiring equipment; you're making an investment in your salon's future. Let the device brand take a backseat, allowing your salon's expertise and exceptional results to take the spotlight.

If you are curious to find out more, The Smart Group is offering a complimentary salon healthcheck to help identify the opportunities in your marketplace. Visit www.the-smartgroup.co.uk 

Sponsored story in association with The Smart Group.

Lollie Hancock

Lollie Hancock

Published 09th Feb 2024

Lollie Hancock is a content writer at Professional Beauty. She creates content for the website, magazine and social media channels. Get in touch by emailing [email protected]

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