From October 25-26, 2024, dating app Tinder will open a free pop-up nail bar called Nailing Dating in London.
Nail Dating will offer gel manicures and nail art alongside workshops aimed at empowering singles on their dating journeys.
The initiative is part of a collaboration with No More, a non-profit organisation focused on ending domestic and sexual violence.
What is the Nailing Dating nail bar?
Located at 67 Great Titchfield Street, London W1W 7PT, the Nailing Dating nail bar will be open from 10am to 5pm both days.
Appointments for manicures will be available on a first-come, first-served basis, and can be booked through nailingdating.com
In addition to manicures, visitors will have the opportunity to attend free workshops that provide practical dating tips, all designed to empower singles to navigate the complexities of modern dating.
Tinder partnered with No More to address the social dynamics around dating conversations.
New research conducted by the two organisations revealed that 57% of single women aged 18-35 openly discuss their dating experiences while getting their nails done.
However, 75% hold back from discussing their dating lives with close friends and family. This is often due to concerns about overcomplicating their dating experiences or fear of judgment.
Tinder and No More say they are committed to empowering singles with the tools they need to feel more confident and in control of their dating experiences.
Free manicures and empowering workshops
At the nail bar, visitors can choose from specially designed nail art that reflects Tinder and No More’s 10 Tips for empowered dating.
These tips provide practical advice on everything from managing the pace of dating to sharing your non-negotiables upfront.
Each manicure experience will last about an hour, depending on the complexity of the chosen design.
Tinder’s Nailing Dating 10 Tips
Tinder’s Nailing Dating 10 Tips offer advice for singles looking to take charge of their dating experiences:
1. Know and own your truth
“Whether you know exactly what you want from dating or you’re still unsure – know that truth about yourself and own it. Don’t ever shy away from communicating this, especially on your dating profile – we all appreciate knowing where we stand.”
2. Dating is a journey, not a race
“There’s no ‘fast track’ or ‘instant delivery’ when it comes to dating. Take your time to curate the perfect Tinder profile that reflects you, and when speaking with a new connection, don’t rush getting to know each other. That’s one of the best bits of dating and you may just find your new best friend, a travel buddy or soulmate.”
3. You’re in control, always
“From dating apps to meeting IRL, this is your dating journey and no one else's. You’re in control of who and when you message and when you want to meet. Date on the terms you’re most comfortable with.”
4. Know your non-negotiables
“Define what matters most to you before dating, including your deal-breakers. Knowing these can help you quickly identify whether someone aligns with your values and needs.”
5. The power of the picture
“Pictures are powerful. Only select what you feel comfortable sharing and be mindful about what’s in the background on any photos uploaded to your profile. Also, get familiar with app features such as Tinder’s Photo and ID Verification, so you can feel more confident in the authenticity of profiles you're viewing.”
6. Share your IRL date plans
“Once your IRL date plans are sorted, why not share them with friends which can easily be done straight from the app with Tinder's Share My Date feature. After all, it makes sense that your people know where you're going. Plus, they'll be primed on the group chat for the all-important post-date debrief.”
7. Location, location, location… matters
“When moving the connection from online to IRL, location matters. Go somewhere you’re familiar with that is public. So, whether it’s going for a coffee or even a picnic in the park, choose a place where you’ll feel most comfortable, and you know well.”
8. Eight billion to one – there’s more out there
“Whether it’s a message or the first or fifth date, if the spark isn’t there, don’t stress. Sometimes it’s just not meant to be and that’s perfectly ok. There’s nearly eight billion people in the world, so your special someone is out there.”
9. Take it to the group
“Dating doesn’t have to be a solo journey. Sharing the joy of meeting someone new – or even an amusing date – with your trusted circle can make dating fun. Your besties are here for it all, so let them be your cheerleaders and empower you.”
10. Take a break – there’s no rush
“Dating is supposed to be fun, so if you’re ever feeling that you need to take time for yourself to recharge, do it. Dating is as much about self-discovery as it is about finding your person or people. You and your wellbeing come first, always.”
Data-driven insights on modern dating
The initiative comes after data revealed that many daters know within just 30 minutes of meeting in real life whether there is a genuine connection.
Despite this, 35% of singles don’t end dates early, fearing they will offend their date.
Additionally, 11% admitted to doubting their gut instinct, prolonging uncomfortable dates.
Fostering healthy conversations about dating
Laura Wilkinson-Rea, senior communications director for Northern Europe at Tinder, emphasised the importance of promoting open and healthy conversations around dating.
She said, “With a relationship formed every three seconds on Tinder, our Nailing Dating nail bar aims to shine a spotlight on having healthy, open conversations about all aspects of dating in an environment where many of us feel comfortable."
Pamela Zaballa, chief executive at No More, added, “Our collaboration with Tinder for the Nailing Dating initiative is a significant stride toward transforming dating culture.
“At No More, we're committed to empowering individuals to foster respectful and safe relationships, and this initiative offers a unique avenue to engage in open, honest conversations about dating.
“We’re excited to see how these conversations unfold and lead to more informed, thoughtful interactions in the dating world.”
Promoting healthy dating habits
No More and Tinder have previously worked together to produce the Healthy Dating Guides, which saw 1,400 daily downloads in the first month after their release.
These guides provide more in-depth advice on fostering healthy relationships and have been translated into multiple languages, including German, French, Spanish and Italian.
