The Birmingham Regional Growth Summit is a must-attend event for salon growth in 2026.
The Birmingham Regional Growth Summit 2026, taking place at The Eastside Rooms on 11 May, is a free regional event bringing together spa and salon owners, along with beauty and hair professionals from across the area, for a focused day of growth and connection.
Designed to support stronger, more profitable businesses, the event features expert-led education, keynote speakers, brand discovery, and high-value networking - all centred on practical, commercially driven results.
The main stage: business strategies that drive growth
At the heart of the event is the Main Stage, offering a full programme of practical sessions that address the industry’s most pressing challenges - from boosting profitability to improving marketing and retaining great staff.
Stop Chasing Busy: The KPIs That Make Salons Truly Profitable centres on identifying the metrics that really drive success, featuring insights from leading salon owners Kyomi Sayce, Fliss Williams, Sarah Winters and Ami Coutts.
Empower Your Team to Deliver: Building Structure, Progression & Loyalty brings together Sara Shoemark, Hannah Osborne, Maria Evangelou and Samantha Baker to explore how to create strong, engaged teams and clear long-term career pathways.
From Posts to Profit: Social Media & Marketing That Works for Salons looks at turning online presence into real revenue through practical, results-focused strategies, while Charge Smarter, Sell Better focuses on smarter pricing and retail approaches to grow income without increasing workload.
View the full timetable.
Keynote sessions: AI and profit
The summit also features powerful keynote sessions designed to inspire and energise attendees.
One standout is AI Strategist and Fractional Chief AI Officer Marnie Wills who's session, Personal AI Intelligence: The Essential Mindset for Every Salon Business Leader, is designed specifically for salon and clinic leaders who know AI matters but are unsure where it fits into their everyday roles.
It breaks down the true what, why, and how of generative AI in clear, non-technical language, shifting the focus away from complex tools and towards a robust personal AI mindset that every modern leader needs to thrive.
Another keynote comes from salon business coach and Salonology Co-Founder Ryan Power, who shares The Calm Salon: How Owners Build Profitable Businesses Without Burning Out, offering practical insight into building sustainable, profitable businesses without sacrificing wellbeing.
Brands and suppliers: discover what’s new
Alongside the education programme, the summit brings together leading professional brands and suppliers, giving attendees the opportunity to explore new products, services and business solutions.
It’s a chance to connect directly with industry innovators and make smarter investment decisions for your salon.
