Everything You Need To Know About Professional Beauty London 2024

Published 23rd Feb 2024 by Talana Sodiwala

Professional Beauty London, the UK’s No.1 destination for beauty and spa professionals is returning to ExCeL London on the 3-4 March 2024 with a huge line-up of professional brands showcasing their newest products, treatment launches and exclusive trade offers. It’s the perfect opportunity to discover all the latest innovations under one roof and decide how you are going to invest in your business this year. 

Register for free and your badge will give you access to the show and two jam-packed days of testing the latest treatments and products, engaging in live education and networking with your peers. Don’t miss the opportunity to reunite with your industry.

Professional Beauty London is mapped out into different zone areas to help you navigate your way around and plan your experience at the show.

Advanced Treatments Zone: Showcasing some of the most innovative aesthetic brands in the world and their newest product launches. If you are looking to expand into aesthetics or introduce a new aesthetic device into your clinic then don’t miss the opportunity to compare all the latest technology and devices under one roof.

Nails, Lashes, Make-Up, Waxing, and Brows Zone: The perfect destination for beauty professionals looking to stock up on nails, make-up, lashes, brows and waxing products. Discover all the latest shades and new launches and watch live demo’s on the exhibitors’ stands to perfect your application and treatment techniques.

Spa and Skincare Zone - sponsored by GIGI Laboratories (Stand F26): Discover the latest innovations in the spa and skincare industry in this zone. Many of the brands will be offering treatments on their stands to allow you to first-hand experience the feel, the smell, the texture and most importantly see the results before you invest. 

Organic and Natural Zone: Located next to the Spa and Skincare Zone with a range of brands offering skincare to salon supplies.

Training, recruitment, and Retail Sales Zone: Upskill you and your team with training to expand your treatment menu, discover new career opportunities in the beauty industry and stock up on salon supplies and products to retail in your business.

International Zone: The International Brands Pavilion is dedicated to showcasing the latest innovative brands, manufacturers and suppliers in the beauty and hair industry, giving you the opportunity to make connections first-hand and expand your network globally.

Elevate your business with…. the latest products, devices and software:

>> Download the latest copy of the floor plan here

Advanced Treatments: 3D Aesthetics, 4T Medical, Aesthetics Solutions, Apilus, BTL, Caci, Candela, Celluma Light Therapy, Cosmeditech, Dermalogica, Dermaluxe, Dermapenworld, Dermapure, Endospheres, Environ (iiaa), Laseraid, LPG, Lyma Life, Lynton Lasers, Million Dollar Facial, Sculpt Pro Aesthetics, Sinclair, Skinbrands, SKEYNDOR, Skyncare, The Smart Group, Wigmore Medical, Zemits plus many more.

Lashes & brows: Apraise, Lash Artistry Academy, Phat Lash, Pink Fishes, Revitalash, Supercilium

Make-up: BellaPierre Cosmetics, et al (iiaa), Helen E Cosmetics, McCosmetics 

Nails: Apres Nails, Erlinda, Gelish, Glitterbels, Glossify, IQNails, Lecenté, Lyco-Pedi, Pro Impressions, The Cuticle Lab

Salon supplies & insurance: ABT, MuslinZ, Inverness, Native Lighting, Perma Jewel, PB Direct, Studex, The Wax Pad 

Uniform and furniture: BC Softwear, Gharieni, REM, RKF, Salon Equipment Centre

Skincare: Advanced Nutrition Programme (iiaa), Anesi, Ashmira Botanica, Biologique Recherche, Clever Beauty, Crystal Clear, Elemental Herbology, Environ (iiaa), Estime & Sens, Eve Taylor, Germaine de Cappuccini, Gharieni, Gigi Laboratories, Guinot, Heaven, Hypo21, Janssen Cosmetics, Juliette Armand, Katherine Daniels, Opatra, Repechage, SBC Skincare, Sinclair, Skinbrands, Skin Group International, Skinmate and Thalgo, Transforumulas are amongst the wide offering

Software: Phorest, Superbooking, Timely, Treatwell, Vagaro

Tanning: Crazy Angel and more. 

Training: LCBT, LV College, Permanent Makeup Academy, Skin Lab Academy, The Lash Artistry Academy

Waxing: Ashmira Botanica, Depelive, Lycon Wax, Perron Rigot, Waxperts

Organic and Natural: Botanica International, Hypo21, MuslinZ, Natural by Nature Oils, RINGANA, Seacra and many more.

International brands: ARGANICARE, Bioline Jatò, Glo Skin Beauty and many more.


Elevate your business with….live demos, networking and workshops

The Skin & Advanced Treatments Stage – free to attend
Watch live demonstrations and hear how to recreate the trends you see across social media. Learn the skills you need to recreate the trends independently.

Business & Digital skills Stage – free to attend
Gain valuable insights and tips for your business! Topics cover all aspects of running a business, from becoming a mobile therapist to creating powerful social media content and safeguarding your industry reputation. 

Trends & Techniques Stage – free to attend
Our experts share their best tips and tricks on everything from waxing to lash extensions, nail art to make-up for brides and for mature skin as well as eyebrow shading. If you want to improve your treatment skills, these sessions are not to be missed! View the programme

Careers & Small Business Hub – free to attend
*NEW* to Professional Beauty London, The Career & Small Business Hub comprises of a Business Owner's Café for networking, Conversation Zones for small roundtable conversations, and Drop-In Help Desks with supportive experts on hand. View the programme

The Beauty Roundup Networking events
3 business events across 2 days for salon and clinic owners and directors on Sunday and lecturers on Monday. Tickets are just £29pp and include networking event, lunch, prosecco reception and goody bag. 

Dermalogica Pro Stage – free to attend
Showcasing the latest in professional skin treatment expertise, including the brand new LuminFusion and MelanoPro, along with insights into Dermalogica’s Pro Pen, the Dermalogica Pro stage (Stand H22) will be hosting 30 minute sessions with demonstrations throughout the day. Join Dermalogica’s senior Education Team to learn more about Dermalogica services and the latest professional innovations transforming results in the treatment room.

Elevate your professional skills with….live training on the show floor 

Click here to view all workshops

Beauty Workshops: Watch live demonstrations and get hands on with our nail, make-up, brows and waxing workshops, led by industry’s experts to help you perfect your techniques and ultimately provide excellent service. All sessions are £10 to attend. 

Glitterbels Workshops: Elevate your nail tech skills and improve your salon's offering; from in-depth application demonstrations to nail art masterclasses, come and learn from Glitterbels expert team at their workshop.Sessions are £20 each.

Cidesco Workshops: Cidesco International will be returning once more with the Arts & Science of International Massage Workshop where they will be offering educational workshops on Wellness Massage & Nutrition. Sessions are 90 minutes and £29 each. 

Elevate your business and global network with….international conferences

The World Spa & Wellness Convention is a fantastic opportunity for spa professionals to network and learn from industry leaders, with lots of chances to develop your business and career. Returning for 2024, Europe’s top meeting place for the global spa community will include a mix of keynote sessions, panel discussions and interactive workshops – all designed to offer insights and education for international spa leaders and their wider teams.

The International Manufacturers and Distributors Forum (IMF) is a unique global gathering that brings together like-minded individuals willing to share experiences and discuss the challenges that brands are facing in today’s market.

Elevate your career with…competitions 

Make-up competitions are back and are open to all, from aspiring students to industry professionals. There are six incredible categories for you to take part in and will be hosted by professional make-up artist Lan Nguyen-Grealis @Lanslondon and Emma Rutherford from Warpaint Magazine. Click for more information 

Nail Competitions: The FNP and Professional Beauty are collaborating once again on the prestigious Nail Competitions, with exciting categories to enter. Click for more information


View the full details about what you can win here.


Register using the link for #PBLONDON

Make sure you are following us on Instagram @professionalbeauty.uk

Like the Hamper reel on Instagram

*You must register for Professional Beauty London before the deadline: 12pm on Saturday 2nd March 2024.

Plan your visit:

Register for Professional Beauty London 2024 for FREE!

Show opening hours: 

Sunday 3 March 10:00 - 17:00
Monday 4 March 10:00 - 17:00
(9.30am VIP access)

Plan your visit ahead of time here!

View the FAQ’s 

Show helpline: 0344 443 4411

Show email: [email protected]

Entrance policy: Due to the professional nature of the event, nobody under 14 years of age is allowed entry into Professional Beauty London. This includes babies, and prams are also not permitted on the premises. As a busy event, we need to maintain a safe and professional environment for our trade visitors. Thank you for your understanding and cooperation.  

Talana Sodiwala

Talana Sodiwala

Published 23rd Feb 2024


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