Germaine de Capuccini launches Refill & Renew sustainability campaign

Published 17th Jun 2024 by PB Admin

Germaine de Capuccini has introduced a new way to let your clients replenish their favourite skincare products while significantly reducing plastic waste.

At the heart of the Refill & Renew campaign is a commitment to sustainability and innovation.

The brand’s intensive moisturisers, renowned for restoring plumpness and hydration to all skin types, are now available as a refills.

These hardworking products now not only nourish your clients’ skin but also contribute to a greener planet.

The switch to refills brings about impressive environmental benefits: a 95% reduction in plastic use, 50% less cardboard, 90% less waste, and a 97% decrease in electrical consumption.

Although the new refills are not compatible with all current cream pots, Germaine de Capuccini’s forthcoming containers will feature a removable middle, simplifying the refill process.

In the meantime, transferring the product manually or using the refill directly is necessary for existing jars.

The Refill & Renew campaign also translates to financial savings for customers, offering a 20% cost reduction when purchasing refills.

Beyond this initiative, Germaine de Capuccini has embraced numerous eco-friendly practices across the business. 

Over the past two years, the company has redesigned products to cut packaging weight by up to 80% in certain formats.

Additionally, more than 75% of products are now easily recyclable.

The Timexpert Sun range also exemplifies Germaine de Capuccini’s dedication to the environment, featuring biodegradable ingredients and marine-safe sun protection filters.

As a pioneer in the skincare industry, the brand proudly holds the CO2 Zero Project certification, affirming its commitment to compensating and reducing CO2 emissions.

Join Germaine de Capuccini in its journey towards a sustainable future. Refill & Renew is more than a campaign; it's a pledge to make a positive impact on your skin and the planet.

This is a sponsored post in association with Germaine de Capuccini UK

PB Admin

PB Admin

Published 17th Jun 2024

Have all the latest news delivered to your inbox

You must be a member to save and like images from the gallery.