From creepy-cute nails to show-stopping makeup, Pinterest’s Halloween 2025 trends are inspiring bold, personality-first looks
Halloween 2025 is all about personality-first, hyper-specific costumes, according to the latest Pinterest Halloween Trend Report.
From bug-inspired outfits to Castlecore and Dolled Up aesthetics, people are leaving predictable costumes behind and embracing individuality.
Nail techs, makeup artists and beauty professionals can draw inspiration for client services, retail promotions and social media content.
Bug-inspired costumes take flight
Pinterest reports a 171% increase in searches for “uncommon Halloween costumes”, with bug-inspired looks leading the way.
Popular options include bees, ladybirds, luna moths, fireflies, butterflies and even caterpillars. These whimsical styles pair naturally with dramatic spider-inspired makeup for a nature-meets-fantasy vibe.
Top Pinterest searches include:
- Ladybug costume +1,069%
- Bumblebee costume +754%
- Bee Halloween costumes +483%
- Spider makeup looks +98%
- Butterfly Halloween costume women +94%
For makeup artists and nail techs, this trend offers a chance to experiment with bold patterns, vibrant wings and playful textures, helping clients achieve one-of-a-kind, Instagram-ready Halloween looks.
Dolled Up Halloween: hyper-glossy, creepy-cute makeup
“Dolled Up” Halloween is embracing the uncanny valley with marionette strings, voodoo doll aesthetics and dollcore makeup.
This theatrical trend is perfect for hyper-customisable client looks that are photogenic and shareable, ideal for social media content in salons.
Pinterest growth highlights:
- Marionette costume +275%
- Dollcore makeup +120%
- Voodoo doll costume +51%
Makeup artists can leverage this trend to create porcelain-like, eerie doll looks, while nail techs can complement costumes with cute-but-creepy spooky nails.
Spooky nails and gothic gatherings
Pinterest also highlights spooky nails as a major 2025 trend, with Dracula reds, Wicked greens, skulls and vampire-inspired designs dominating searches.
Meanwhile, Gothic Gatherings elevate Halloween celebrations with moody, elegant party themes, featuring darkly decadent foods, candlelit aesthetics and masquerades, offering inspiration for salon events.
Top nail trends:
- Wicked nails +1,104%
- Dracula nails +187%
- Cute spooky nails +99%
- Skull nail +67%
Beauty professionals can offer specialist Halloween nail services, from vampire gradients to gothic charms, perfect for client retention and social media promotion.
Castlecore costumes bring medieval magic
Castlecore sees a resurgence, with DIY-ready medieval-inspired costumes like Viking witches, potion belts and rune-marked accessories. These story-rich outfits combine fantasy cosplay with wearable Halloween flair.
Top searches include:
- Viking witch makeup +417%
- Women’s Viking costume DIY +190%
- Viking cosplay female +148%
- Potion belt +183%
Beauty professionals can integrate battle-ready armour textures, braided hairstyles and thematic makeup to offer immersive Halloween transformations.
Gourmet ghouls: playful food costumes
Food-themed Halloween looks are rising in popularity, with DIY-friendly costumes like lemon meringue, blueberry muffin, shrimp, mushrooms, and cereal boxes. These playful looks let clients show their personality in colourful, pun-inspired ways.
Trending searches:
- Lemon meringue Halloween costume +274%
- Blueberry muffin Halloween costume +142%
- Food costumes DIY +97%
Nail artists can extend the theme to novelty nails inspired by desserts and snacks, creating cohesive, whimsical Halloween services.
Methodology: Pinterest internal data, comparing July 2024 vs July 2025, US.
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