The International Brands Pavilion

The International Brands Pavilion is the dedicated global hub at IMF London, designed specifically for distributors, wholesalers, and salon/spa groups looking to discover import-ready innovations. This exclusive zone brings professional hair and beauty brands from around the world straight to Excel London.

Global brands: launching soon

The curated lineup for the 2026 International Brands Pavilion is currently being finalised. We are hand-picking exceptional international brands ready to break into new territories. Check back soon to see the full list of innovators joining us this October.

Connect in advance via the ShowHub app

You don’t have to wait until October to start doing business. By downloading the official ShowHub app, you can view the brand directory the moment it goes live and begin building your network early.

• Pre-book meetings: don't leave your event schedule to chance. Browse exhibitors and book face-to-face meetings directly through the app to secure your slots.

• Seamless lead exchange: Forget lost business cards. Use the app to scan badges, exchange contact details instantly on-site, and download your complete list of connections after the event.

👉 Download the ShowHub app now on the Apple App Store or Google Play Store.

The IMF Networking Lounge

Located right alongside the pavilion, the IMF Networking Lounge is the central meeting point for senior executives. Use this dedicated, relaxed space to host your pre-booked meetings, catch up with global peers between panel sessions, and connect with potential partners in a professional environment.

Secure your VIP access

To access the International Brands Pavilion, the Networking Lounge, and the full two-day educational programme, you must hold an IMF Delegate Pass.

• Two-Day Pass: £295 (inc. VAT)

• One-Day Pass: £195 (inc. VAT)