UK professional hair and beauty supplier Ellisons has expanded its professional nail portfolio with the launch of salon-focused brand Glossify.
Founded in 2019 by industry professionals with more than 20 years of sector experience, Glossify has built a reputation within the professional nail community for its performance-led, cruelty-free formulas designed for everyday salon use.
The community-led brand focuses on developing products that align directly with real salon requirements, facilitating intuitive integration into professional nail services.
The distribution partnership gives nail technicians and salon owners direct access to an established, complete professional gel system through the Ellisons platform.
Commenting on the launch, Ellisons chief executive Matt Champney said: "Glossify is an exciting addition to our professional nail range, giving techs access to innovative formulas and products that have been created with salon services, reliability and client results in mind.
He added, "Its community-led approach closely reflects the needs of modern nail professionals, which makes it a fantastic fit for Ellisons."
A complete professional gel system
The curated launch at Ellisons supports key operational stages of a professional gel service, encompassing basic preparation, structural overlays, and highly pigmented colour finishes:
Naturabuild Builder Gel System: A professional builder gel system engineered to strengthen natural nails, add structural overlays, or craft short extensions. The medium-viscosity, self-levelling formula supports salon efficiency with up to 3–4 weeks of chip-resistant wear and straightforward soak-off removal. Bestselling shades include Nude, Pink, Milky Pink, and Rose.
HEMA-Free Gel Polishes: Formulated in Europe, this professional gel polish range is entirely HEMA-free and TPO-free. Designed for smooth, highly pigmented coverage, the vegan and cruelty-free formulas are compatible with both LED and UV curing lamps. Core bestsellers include Naked, Poppy, Milky White, and French Pink.
Professional Curing Lamp: The rollout also includes the brand’s dedicated curing technology to ensure dependable curing performance across the entire gel system.
New Endless Summer collection available now
Alongside its core lines, Ellisons has introduced Glossify’s new seasonal edit, the Endless Summer collection.
The range consists of six highly pigmented, seasonal shades supplied in 15ml professional sizes: Peppermint, Cruise, Poolside, Tropic, Resort, and Rosewater. Mirroring the core collection, the summer shades feature a HEMA-free and TPO-free formula engineered for long-lasting salon wear.
The complete Glossify system and seasonal collections are available to order now at ellisons.co.uk.
This is a sponsored post in collaboration with Ellisons.
