From AI and advanced treatments to wellness-led services and changing consumer behaviour, industry experts share the beauty trends and innovations set to shape clinics and salons.

Beauty industry bodies are calling for support after the Government signalled a U-turn on planned business rates increases for pubs, without extending the same relief to salons, barbershops and clinics.

Gen Z and Millennial women are spending an average of £6,648 a year on beauty and wellness trends, according to new UK research.

For the past few years, beauty trends have leaned heavily towards minimalism. Think ‘clean girl’ skin, and ‘no-makeup makeup’ – it’s all about the art of looking effortlessly undone. But as we head into 2026, there’s a noticeable shift taking place – and it’s bold, expressive and unapologetically maximalist.

From sustainable spa design and social sauna culture to precision nutrition, biohacking and evidence-based beauty-from-within, the spa and wellness trends shaping 2026 reflect a decisive shift away from hype and towards credibility.