#PBLondon launches live stages for all of those aspiring entrepreneurs in the beauty industry
At Professional Beauty London 3-4 April 2022 we will host 10 programmes of education and inspirational speakers for salon and spa owners, freelancers and those aspiring for a career in our amazing industry.
For those who are dreaming of owning a beauty business and do not know how to get started in the industry, we have 10 sessions to help you get your dream business off the ground. There will be experts on hand to offer advice and support and answer all your questions in their specialist field. Below you will find a schedule based on topics that might interest you as an aspiring beauty entrepreneur. These are live sessions that will take place across both days of the show at ExCel London on April 3-4.
'Be your own boss' stage topics schedule on April 3rd:
11:00- 11:45 CIDESCO Stage: How to build and sustain a successful beauty brand, Black Pigmentation Association
Long gone are the days when you could rely on word of mouth and expect business to come pouring through the door. First impressions go a long way. In such a highly competitive industry, having the right strategies in place before you open your doors can determine its success. Broaden your reach outside of your local market by learning beginner beauty business tips, SEO strategies and how to overcome adversity in your business towards building and sustaining a successful beauty brand.
Speakers: Dior Davenport, Founding member of the Black Micropigmentation Association, and a Co-Founder & CEO of Shador Studio, Kechia Taylor, Founder of BMA & CEO of Brows & Co. Sheron Devlin, Founder of BMA & CEO of The Browtique.
12:00-13:00 Business Stage-Management and Operations: The state of the industry,The NHBF shares the latest results from their state of the industry survey and explores the top issues the beauty industry is currently facing
Speakers: Richard Lambert, Chief Executive of the National Hair and Beauty Federation. Richard Lambert was previously Chief Executive of the National Landlords Association, and before that, of the British Woodworking Federation. Caroline Larrissey, Director of Quality and Standards at the National Hair & Beauty Federation. Caroline Larissey has over 30 years’ experience in hair, beauty and aesthetics. She liaises at the highest levels with a wide range of professional bodies, industry organisations and key government contacts on a range of vital issues that affect the hair, beauty and barbering industries
13:00-14:00 Business Stage-Management and Operations: Create your salon vision, the 5 essential strategies to implement this year
The beauty business has changed a lot over the last two years, due to the huge social-economical challenges we all have faced during the Covid-19 pandemic. Making decisions about which changes are the right ones for the future of your salon business can be daunting. Even though not everyone can afford a business coach, everyone should have access to tools and strategies to be able to work toward and change their vision accordingly. In this seminar, Liza Smith will outline how to identify the right path for you and the strategies to draw on in order to achieve your vision.
Speakers: Liza Smith, director of Bodylines salon and The Business of Salons coaching
'Be your own boss' stage topics schedule on April 4th:
11:00- 12:00 Business Stage-Management and Operations: How to create a flexible business model that is always profitable
In this session, Hellen Ward, managing director of Richard Ward Hair & Metrospa and regular Professional Beauty business columnist, will outline how to analyse and control your costs to create a leaner and more agile business model that will ensure your salon or spa is always profitable and can adapt to any unforeseen challenges thrown your way.
Speakers: Hellen Ward, managing director, Richard Ward Hair & Metrospa
12:00-13:00 Business Stage-Management and Operations: Lessons learned, how to start your own skin business
Becoming a specialist skin professional can be extremely rewarding for both the customer and therapist, but what do you need to know to follow this path? As seasoned skin experts who have done just this, we will share our experiences, highlighting the benefit of niching; what treatments to offer, how to select product houses and how to market yourself to make maximum profit, whilst achieving impactful skin transformations for your client
Speakers: Tracy Munro; Sarah Hurst; and Maria Rylott-Byrd: skin specialists and members of Skin Professionals UK.
12:00-13:00 Business Stage - Marketing and Social media: Building your brand through social media
The NHBF is joined by a panel of experts who will discuss how they will be using social media in 2022 to build their brand.
Speakers: Hayley Harvey-Smith, Founder of GlamCandy, Hollie Power, Co-Founder of Salonology, Keri Blue, Founder of Hair Has No Gender.
13:00-13:30 Launch Pad Stage: Run your own salon with low start-up costs & maximum control
This webinar is aimed at those who would like to run their own salon with low start-up costs & maximum control through a franchise partnership. Many assume that franchising involves high costs and loss of control. However, you will find out that this is not always the case. Salon owner and Guinot franchisee Karen Hargreaves will join Guinot’s franchise manager, Ellie Tidy, to discuss the common misconceptions surrounding franchising and how converting into a franchise could be a viable option for some salon owners including the benefits of franchising as an exit strategy, the support you should expect from a franchisor, and the statistics on how it can grow revenue and profit.
Speakers: Ellie Tidy, Franchise Manager at Guinot and Karen Hargreaves salon owner and Guinot franchisee.
13:00-14:00 Business Stage-Management and Operations: Think like a CEO, run your mobile/home salon with policies, boundaries and a success plan
After this session, you will have more clarity on how you want to run your therapy empire and stop running it like a hobby. This is your business and your rules! It's time to get the confidence to implement your boundaries, make more money and create a plan that will make it happen for you!
Speakers: Kerry Beavis, award-winning therapist and founder of The Revive Co.
14:00-15:00 Business Stage - Marketing and Social Media: How to use social media to attract more dream clients than you'll ever possibly need.
Imagine being able to magically attract all the clients that you could ever want - regardless of your niche and irrespective of the services you offer. Imagine your books being full and your waitlist being longer than you could imagine. The good news is you don't need magic; you just need the right marketing. Ryan Power will show you how in this high octane session.
Speaker: Ryan Power, founder of beauty coaching brand Salonology
15:00-16:00 Business Stage- Management and Operations: How to create and lead a self-managing salon or spa team
Imagine a team that enjoys getting the job done, just the way YOU like it. A team YOU know can be trusted to deliver and grow your business. Imagine a self-managing team to allow YOU time to plan and grow outside of the day-to-day. Imagine a self-managing Team that respects YOU as their Leader, whether you are there in person or not. Just tell them to ‘do’ it? No! Create the right environment and it will happen naturally. In this session, Kelly shares how she did just that, resulting in her Team ‘owning’ the success of her salon… whether she is there or not!
Speaker: Kelly Shaw, owner of k:SPA and salon business coach
What are you waiting for? Register for PB London here to get your free ticket and sign up for seminars at the event.
Do not miss out on this big opportunity to educate yourself and form you as an aspiring beauty business owner. This is a chance for you to step up your game, get out of your comfort zone and have deep dive into what it's like to be an entrepreneur in this amazing industry.
Lastly, remember that you will be able to ask as many questions as you want to our speakers. There will be time for an audience Q&A at the end of each session for you to clear up any doubt you may have about the topics discussed.
REGISTER AND BOOK YOUR SESSIONS HERE.
Will you be attending Professional Beauty London at ExCel London on April 3-4 this year? Tell us what you’re looking forward to the most below.
