[Updated] 13 waxing tips to prevent clients running to your competitors
Building a strong waxing client base for your beauty salon or spa is not only essential for a reliable revenue, but can make your customers feel like part of a family. This is why Professional Beauty is hosting an exclusive Waxing & Sugaring Week (May 18–24) to help you become a hair-removal pro.
When performing wax treatments day in, day out, it can become easy for therapists to slip into bad routines or shoddy practices. In such a competitive field, this is enough to drive those customers away to your local competition.
Reviewing and updating your processes is key if you want clients to return time and time again. We speak with the industry’s leading waxers to find out their trade secrets on keeping clients committed to your salon, from reward systems and extra touches, to the right communication, and round-up the best products to help you deliver a first-class service.
4 products to help you nail your hair-removal technique [sponsored content]:
The Harley Waxing family would like you to know that it is behind you during this troubling time of closure. Therefore, why not put a positive spin on this extra time at home during coronavirus lockdown and try something new?
The brand is offering free of charge sample packs, including tasters of products like its hot wax, pre-waxing oil and after wax oil, to all qualified beauty therapists – be that existing customers looking to try a new fragrance or new accounts searching for a top wax. Plus, if you share a picture of your sample pack on social media then you will receive a 5% discount on your next order.
01984 623 209 (Harley Waxing)
Vegan, cruelty-free, Fair Trade and organic – these aren’t just buzzwords at Tamara’s Sugar. We truly care about offering you the chance to gain an entirely new clientele while also reducing your consumable waste and caring for the environment. Now, clients are looking for more conscious beauty treatments which is why there’s never been a better time to offer sugaring.
Tamara’s Certified Organic Sugar is available in three different consistencies to suit all needs and all are Leaping Bunny approved, vegan, and certified organic and Fair Trade. The sugar paste is ideal for use on all areas of the body. The product is distributed by London Sugaring Company.
Price: starter kits begin at £160
07731 533289 (London Sugaring Company)
Aromatic spa waxing line Nirvana by Italwax includes hot film and warm waxes, and special cosmetic oils to care for the skin during hair-removal treatments. Nirvana Lavender is a synthetic wax formulation with lavender oil, created to be used pre-waxing oil to specifically remove hairs in delicate and larger areas. The wax also effectively removes short, previously shaved hairs.
Aromatic oil protects and moisturises delicate skin during waxing treatments, creating a relaxing effect. The warmed-up wax has a pronounced aroma, which enhances the caring oil effect, ensuring smoothness and softness of the skin after any waxing treatment. Products pictured include a Limited-Edition Spa Wax, Spa Pre Wax Oil and Massage Candle.
Price: hot wax £14.50; pre-wax oil £9.60; massage candle £4.50
07424793037 (Wax Centre Distribution)
Now is the time to up your waxing game with Lycon. Known for being one of the leading depilatory waxes, this virtually pain-free system is the brand of choice for spas and salons in more than 70 countries.
If you’ve been thinking about starting with Lycon then now is the time to do so, with up to 20% off all products and training in one of its fantastic Starter Kits – plus an exclusive free professional pedicure kit worth £55 if you quote PB. With more than 15 varieties of hot wax and 11 strip waxes to choose from, you can truly customise your kit to suit your needs.
Price: Lycon Starter Kit 1 is £640 including VAT
020 7590 9300
9 tips from top waxers on how to nail your waxing service:
1. It’s about close communication
“Don’t forget to do a full consultation with your clients every treatment. Has their medication changed? Are they using skincare containing retinol or a high level of vitamin A, which can make the skin thinner and more sensitive? Are they allergic to sticking plasters, pine or tree nuts such as macadamia, hazelnut, shea butter or cacao?”, advises Tracey Smith, founder and director of Ashmira Botanica.
2. Ask loyal clients to support you online
“With the internet and social media, clients are more savvy and will look at reviews to ensure they're getting the best service. If you have great reviews that state how hygienic your service is, then they're sure to go to you as they know they're getting a clean, safe treatment that their peers can vouch for,” advises Wax:one education ambassador Kirsti Turrel.
3. Never double dip
“Double dipping is when a therapist uses a spatula to apply wax to a client, and then reuses the same spatula to apply more wax later on. This is deemed as extremely unhygienic as the ‘clean’ wax in the pot becomes contaminated with the bacteria, hair and even blood from the client that has remained on the spatula,” says Annabelle Pescaglini, product manager at Sienna X. “We recommend that each spatula is disposed of hygienically after each wax application and removal.”
4. The thinner the better
“In treatments, make sure wax is applied thinly, evenly, and at a high temperature, quickly and comfortably. This not only makes it nice and easy for therapists performing the treatment but less painful for clients,” says Jessica Kilby, waxing specialist at Australian Bodycare.
5. Charge what you’re worth
“Get your pricing right. Too cheap and people will wonder why your service is priced so low, but too expensive and they will look elsewhere for a saving. Know your customer and competition in the area and price accordingly,” explains Lisa Stone, Salon System’s Just Wax educator and wax specialist.
6. Take pride in your equipment
“All too often I see wax covered heaters and burnt old wax with pots that are swimming in a collection of spilled wax over time. Clean your heater after each client. It only takes 20 seconds to apply equipment cleaner to a wax strip and then give it a good wipe around,” advises Claire Prior, head educator and waxing specialist for Outback Organics.
7. Go the extra mile
“During a leg wax treatment, I would always remove the hair from the clients toes and feet. During an intimate wax, I would always remove any hair on the buttocks and inner thighs as well. Clients like to feel that they are special and that you’re giving them that little extra care and attention,” says Caroline Mears, a waxing expert from Waxpert, one of Perron Rigot’s educators.
8. Reward repeat customers
“Loyalty schemes are a great way to keep your clients returning, it will make them feel valued and it’s a good way of thanking them for their custom. Also, send a birthday greeting, gift or money off voucher as a thank you for referrals to make them feel special. Their holidays, life events and the names of their children are important too, so remembering them goes a long way,” says Stone.
9. Have a good range of products
“Every therapist has their favourite type of wax, however, that does not mean that it may be the most suitable one for your client’s hair or skin type, or for the treatment that they’re having performed. Salons should ensure that they select a wax brand that offers excellent results, value and can provide them with a complete waxing solution,” says David Sneddon, operations and marketing manager for Hive.