Beauty brands among the coolest in Britain
Leading beauty industry names Aveda, ghd, SkinCeuticals, Dermalogica, Fudge and Liz Earle have made the 2012/13 edition of the CoolBrands list.
Factors taken into account in arriving at the annual trend rating, which was topped by Apple, include innovation, style, desirability, originality, authenticity and uniqueness.
CoolBrands said Aveda was “a pioneer in environmental and social responsibility” while Dermalogica was a company that “turns heads for its visionary products and treatments.”
The list is decided through a combination of votes from members of the public, accounting for 20% of votes, and from the CoolBrands Expert Council. Made up of a panel of 39 judges from beauty, style and media, the Expert Council’s votes accounted for a majority 80%.
In addition to canvassing the opinion of nearly 3,000 UK consumers, this year’s panel featured make-up artist Ruby Hammer and beauty industry veteran Millie Kendall, among others.
Commenting on the power of the list, now in its 11th year, Stephen Cheliotis, chairman of the CoolBrands Expert Council, said: “Even in a recession a desirable reputation is vital, so being seen by opinion formers and the British public as a stylish and attractive brand is not only a great compliment but an indicator of success.”
Drawn from an initial candidacy pool of more than 10,000 brands, 1,200 were subsequently shortlisted by CoolBrands, before being trimmed down to a final 78.
