Exclusive beauty products will dominate in 2015, says Canadean

Consumers will move away from mass produced beauty products in favour of boutique brands and personalised skincare in 2015, according to analysts at Canadean.

Highlighting the trend for more personalised skincare, which has been seen from brands such as Decléor offering its bespoke blending treatment, or Biologique Recherche developing skincare specifically for individual clients as part of its Haute Couture programme, Canadean predicts that next year will see consumers demand more exclusive beauty products. This could impact all sectors fron skincare, to tanning to nails.

“The desire for craft offering will become increasingly influential,” Canadean’s report said. “Consumers want their products to be produced and manufactured on a smaller scale to ensure quality and to feel a closer connection to the brands they choose.”