Improved enhancements technology set to shape nail market
A revolution in nail extension technology could be the next big thing to impact the nails market, according to CND creative director Jan Arnold.
Speaking exclusively to Professional Beauty, Arnold said she predicted the trend for caring for the natural nail is only going to grow, and as a result the technology in acrylic and gel enhancements will be a key area of focus for manufacturers.
“I think enhancements are going to go through a radical transformation, especially liquid and powder,” she said. She added that changes to the technology could include fewer steps and a simplified process to creating nail enhancements.
Other experts in the nails market have reported a renewed interest in enhancement services. Georgie Smedley, director of Gelish distributor Nail Harmony, said sales of the brands’ enhancement products have risen in the last year. “They are making a comeback now,” she added.
This story first appeared in the June issue of Professional Beauty magazine. To make sure you’re the first to read excusive news, subscribe for £37 a year for print issues, or just £4.99 a year for 12 full digital issues.