Multifunctionality key 2014 beauty trend
Multifunctional products will be a leading beauty trend in 2014, according to findings from market intelligence provider Mintel. Often fusing beauty with technology and blending elements of skincare, hair care and cosmetics, products that address more than one area will continue to rise in popularity this year.
Jane Henderson, global president of the beauty and personal care division at Mintel, which carried out the research, said: “This is fast becoming a standout trend that spans all beauty and personal care categories.” She added that “While manufacturers have worked with multifunctionality for a number of years, we are now seeing them take inspiration from completely different categories to create new products.”
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