Nails and tanning are leading the way in innovation
With the popularity of affordable treatments such as nails, tanning and lashes still growing among value-conscious clients, these sectors, which have traditionally played something of a cameo in the impressive performance of the wider beauty market, are now emerging with some of the strongest structures and most ambitious business plans.
The news this month that salon group MW Nails, famed for its retro airline-style salon interiors, is launching a scalable sister brand in the North, and nail art specialist Nazila Love Glamour is eyeing a franchise roll-out after less than two years in the market is testament to the fact that nails means business (read about both in the June issue of Professional Beauty magazine).
And the level of passion for the nails industry evident at the launch of CND’s new Vinylux range demonstrated that there are a lot of techs and salon owners out there with the drive to push the market further yet.
It may be down in part to recession that consumers want treatments that give them instant and visible results to transform their look. Talking of which, you’ll notice some changes to our own look over the pages of the June issue. We felt it was time to give our design a revamp to keep it up to date with this image-focused market and we hope you like the contemporary layout.
Meanwhile, salons and spas are also making changes to differentiate themselves from the competition and as we launch the call for entries for the Professional Beauty and World Spa & Wellness Awards this month, in the magazine we take a closer look at the extra touches that turn a top treatment into an unforgettable experience – and create loyal clients in the process.