New discount card hopes to drive clients to London salons

The launch of a new discount card by business listing service 118 118 aims to boost footfall to London salons and spas with 50% discounts. 

The beauty pass promises its members discounted treatments at locations that get involved in the scheme.

Already 300 of London’s spas and salons are offering discounts of 50% or more with the Beauty Pass. Those that have already signed up include Spa London, Aesthetics of London, Spa Verta and Sanrizz.

Over 50 new merchants are expected to come on board each week. 

Annabel Inkpen, head of product for 118 118 Beauty says, “It’s a must-have for Londoners keen to make the most of great spas and salons.”

118 118 is offering salons the opportunity to sign up for free between now and Valentine's Day. During the same time period, the customer membership rate has been lowered from £79.99 to £29.99.