Novalash opens first UK office

Eyelash extension brand Novalash has opened its first international office in central London.

The UK office will sell products directly to certified Novalash spas, salons and lash artists in the UK and Europe. It will also offer monthly training and certification courses and has plans to expand its training facilities in 2014 to other regions in England, Scotland and Ireland.

The eyelash extension brand celebrated the launch into the UK market with an event at the Metropolitan Hotel, Old Park Lane. It showcased its signature retail line, patented AirNova drying machine and Candied Lashes.

NovaLash was established in 2004, by biologist and cosmetic chemist, Sophy Merszei, as the first global distributor of eyelash extension products.

Picture: (from left to right) Zachary Falb, UK Business coordinator; Heather Hughes, UK Director; Sophia Navarro, NovaLash Celebrity Lash Artist;  Beth Fetzer, American COO at the London launch party