OPI's Tara Oldham joins Alessandro for relaunch

Tara Oldham has left OPI distributor Lena White to join Alessandro International as
brand coordinator.

Oldham was head of education for OPI in the UK, having originally joined Lena White in 2003 as an educator.

As UK brand co-ordinatinator for German nail brand Alessandro she will now oversee its relaunch into the UK market.

German company Zwilling, which also owns beauty tool brand Tweezerman, bought the Alessandro brand last year and relaunched it to the UK market at the Professional Beauty London show at the end of February. Prior to that, Alessandro had not been sold in the UK for several years.

Oldham said: “This is a challenging role that takes on many of the responsibilities for launching and promoting a high-profile brand in the UK market place, but I am incredibly excited by the innovation, expertise and fantastic team at Alessandro.”