PB Q&A with Nouveau Lashes

What is the background of the company and what type of products do you offer?

Our brand, Nouveau Lashes, is famous for developing excellent lash techniques and products that are at the forefront of the beauty industry. In fact, we’ve won awards for it.

In a nutshell, we’re committed to creating and providing ongoing innovation in the treatment & product field for the professional beauty industry.


What is your most popular product and what do you think makes it popular?

At Nouveau Lashes, we offer a number of solutions to enhance, extend and provide express products and treatments for all different client lifestyles and occasions; all popular in their own right.

However, over the past 12 months, our revolutionary lash treatment LVL – which stands for length, volume & lift – has been a significant hit as it’s tapped into the more natural look that’s popular amongst celebrities & on the Fashion Week catwalks.

Loved by celebrities Pixie Lott and Michelle Keegan, LVL enhances natural eyelashes, leaving clients’ eyes looking wide awake and salons enjoying eye-popping profits as a result. 


What makes your products special over the competition?

Apart from the fact that we are the only lash brand that allows salons to tap into new markets with our complete portfolio of lash solutions, whether the client wants a more natural look or great lash extensions for a special occasion, we at Nouveau Lashes are committed to providing the very best in training and maintaining high standards in the lash industry. We believe ongoing relationships with and support for our salons and technicians are key to maintaining the highest standards for salons and the best results for their clients.


How cost effective are your products when introducing them into a salon?

Very. All our products come with free training and aftercare.


Do you provide any extra services, advice or training programmes for professionals who use your products in their salons?

Once a salon joins Nouveau Lashes they will enjoy a variety of exclusive offers, great POS to promote the treatments within their business and strong long-term repeat sales due to the quality of the training and the products.

Our LVL starter kits, complete with free training, have been reported to pay for themselves in as little as three weeks.


Why should salon owners visit your stand at the show?

We’ll be present at the show, along with our team of expert technicians to share with the industry some exciting developments from Nouveau Lashes that will massively benefit all types of businesses, from sole traders to salon chains.


All will be revealed on the stand, so do make sure you pay us a visit.


What tips would you give salon owners looking to introduce a new line into their salon?

Training, training, training. You should always demand the very best training with a product. As a technician or a salon owner, you should never be prepared to use or sell a product that you don’t know inside out.


Don’t miss out on Nouveau Lashes new launches and show offers, available on stands E21 and D22 at Professional Beauty London, taking place at ExCeL London on 22-23 February. Confirm your free entry here.