Professional Beauty interviews Erin Adeyemo, Director of Nail Gaga, to catch up on their plans for Professional Beauty North.

Beauty salon owners Erin and Ali created Nail Gaga in 2012, with the mission to create high quality products at affordable prices, but backed by experience and expertise.

PB: What is your most popular product and what do you think makes it popular?

EA: It has to be our acrylic range. High quality, fine grain powders with crystal clear results. Its creamy texture allows the technician time to create flawless nails. Great for the students, but also for champions who require extra time to create winning results.

PB: What makes your products special over the competition?

EA: They are tried and tested by myself in the salon, so we not only sell our products, but we test them also. Nail Gaga is competitively priced and has been placed in all major competitions since 2010, mostly at championship level.

PB: How cost effective are your products when introducing them into a salon?

EA: As we do not currently charge VAT, the introduction to Nail Gaga has never been so affordable.

PB: What extra service do you provide for professionals who use your products in their salons?

EA: We offer fully accredited courses in various locations across the UK, Scotland and Ireland. Courses range from beginners to advance, competition work to nail art.

We boast a 24hr support chat service through our website where techs can ask for advice on products and procedures.

PB: Why should salon owners visit your stand at the show?

EA: We will have an expert team of educators on hand to demonstrate and showcase our range of products. We will also be passing the tools over to those who are keen to try the products for themselves, and to see the beautiful results that can be created.

PB: Are you having anything new on your stand at the show?

EA: We will be showcasing new products at the show, but not giving too much away, you’ll have to come and visit us to find out what they are!!

PB: Will you be having any special offers exclusive to the show?

EA: Yes, we always promote show only offers. Watch this space for more details coming soon.

PB: What else are planning for the show?

EA: We will be taking part in the nail competitions, holding product demos, and offering business meetings for salon owners looking to take on the brand.

PB: What tips would you give salon owners looking to introduce a new line into their salon?

EA: I would always say to try lots of different brands to find the one that suits you most. Trial kits are a great way of doing this without parting with too much cash.

Look out for opening offers where perhaps you get free conversion training with your opening order on products.

PB: Anything else happening outside of the show activities?

EA: We recently took on our first team of budding nail educators to spread the NG love through course delivery. We are looking for a few more special people to join our team from the South of the UK. We are hoping to hold free demo days in Scotland, Ireland, and other destinations later this year.

Visit Nail Gaga on stand G65 at Professional Beauty North, taking place at Manchester Central on 13-14 October.

Register here for your free ticket.