PB meets: Kirsti Shuba, MD, Fraser Muir

Professional Beauty catches up with Fraser Muir’s Managing Director, Kirsti Shuba to see what the company has planned for the Professional Beauty North show this October and current activities on the horizon.

A family owned and run business spanning over 3 decades, Fraser Muir, professional distributors of brands including Parisian skincare brand Collin Resultime and Italian skincare and colour cosmetic brand RVB will be at Professional Beauty North on stand F22.

PB:  What would you say was your most popular product?

KS: From RVB, the Lift Effect Concealer and Lifting Foundation. The results speak for themselves.

PB:  How do the products differentiate from others on the market?

KS: RVB gives salons a choice. Choice of active ingredients from the very technical to the 100% natural. Color Therapy represents colour and skincare active ingredients combined.

PB:  How cost effective are your products when introducing them into a salon?

KS: All RVB products represent value for money, deliver great results and have a cost effective cost of goods of treatments offering generous profit margins.

PB:  What support do you offer you salons?

KS: We offer a full salon support programme:

-       Free of charge training

-       Therapist retail commission programme

-       Free point-of-sale allowance

-       Full business and technical support team

-       Interest free credit account

-       Salon discount programme

-       Loyalty and client retention programme to drive clients back into salon and increase the retail spend

-       Full promotional and “gift with purchase” programme

-       No internet discount sites

PB:  What can the brands offer visitors visiting Professional Beauty North 2012?

KS: RVB can be as large or as small as your business requires. We have everything in place to help new businesses get off the ground and ensure large businesses fulfill their potential.

PB: Are you having anything new on your stand at the show?

KS: We will have new Mini Foundation Tester Stands – allow businesses to join the “foundation boom of 2012” and dip their toe into the world of professional make-up sales. Also new will be the autumn 2012 Lipstick and Nail Polish Stands – we all know that purchasing a new lipstick or nail varnish is about desire rather than need. Increase retail sales the easy way.

PB: What tips would you give salon owners looking to introduce a new line into their salon?

KS: Consider the gaps in your treatment menu and fill them with a brand that could bring more than one treatment to you. Your clients may want more of what the brand has to offer. Tap into a gold mine of new experiences with a brand like RVB.

Visit the RVB stand on F22 to benefit from special show offers and its latest ranges.

Avoid the £20 entry fee on the door and register now for your free ticket here