Pro Beauty TV: Samantha Sweet on how to stay ahead of the competition

It’s been almost two months now since the industry descended on London’s Excel centre for Professional Beauty 2015. Perhaps the thing I love most about the show is being able to see all the industry in one place. For two days we have the chance to speak face to face with the all the leading experts in the world of beauty that we spend the rest of the year trying to track down.

But we didn’t think it was fair that it was only us that got to hear what the experts had to say, so for the first time we got the cameras out, ready to launch Professional Beauty TV, bringing you insights fresh from the mouths of those in the know.

At this year’s show, I caught up with Samantha Sweet, director of CND distributor Sweet Squared, to get her advice for nail techs today, and her hints and what the brand has coming up next.

Techs won’t have long to wait to get their hands on CND’s latest innovations; they will be on show at Sweet Squared’s The Event, taking place at the end of this month in Birmingham, and I will be behind the scenes to bring you the latest industry insights and happenings from the nails world.

For more from PBTV though, check in again next week to see editor Eve Oxberry catch up with Elemis’s Noella Gabriel about what the brand has in store as it turns 25.