Professional skincare market in Europe sees strong growth

Europe has experienced a 4% growth in professional skincare treatment sales since 2011.

The figures are now close to pre-recessionary peak levels as consumers return to salons and spas for treatments, according to market analyst Kline & Company. 
 
The findings show that spas, salons and medical care providers are stimulating consumer traffic and skincare sales through these venues represent almost 60% of the market in Europe, which has increased by 3.7% in 2011.
 
Businesses that have implemented modern facilities such as social networking and tablet devices as well as skincare brands that have increased in the number of locations through franchised networks and chains have enjoyed strong growth, notably Guinot followed by Clarins.
 
Brands that have increased product distribution through other professional venues such as medical-care providers have also posted strong gains in 2011, including Dermaceutic and Pangaea Laboratories Medik8 in Europe. 
 
Elsewhere, China and South Korea also saw stellar growth in skincare with an 9.3% and 9.5% increase, respectively. 
 
Meanwhile, US sales have declined as spas continue to reduce the number of brands carried. Other factors for the decline show that salons and hotels are divesting their spa business to refocus on their core business. A surge in at-home beauty devices is also impeding business for spas.