Q&A With Fake Bake Global Beauty Consultant, Sandra Vaughan















What is the background of the company and what type of products do you offer?

I first brought Fake Bake from the US to the UK in 2001 and built the company initially from my bedroom.

The success of the brand has led to the production of over 35 retail and professional self-tan products ranging from oil free moisturisers to top of the range spray tan liquids ensuring that Fake Bake have the solution to your perfect tan.

What is your most popular product and what do you think makes it popular?

The current best seller is our 60 Minutes Self-Tan Liquid which is a favourite with celebrities and a regular in the columns of the top magazines. 
The rapid development of this revolutionary express self-tan is a key to the success of this product as it can be washed off after only 1 hour for a golden glow or up to 3 hours for a deeper tan, with specialist accelerators being triggered following water contact, which further enhance the development process.  This is the tan of choice when time isn’t an option and no overnight development means your laundry will love it too.

What makes your products special over the competition?

The Fake Bake Self-Tanning range is like no other, featuring naturally derived ingredients with unique performance enhancers and most importantly all products are free from artificial preservatives and parabens.
The products are pleasantly fragranced and contain a unique triple tan formula, DHA, Erythulose & DMI,  which when combined develop the most natural looking, holiday tan which lasts longer and is less prone to streaking.
Fake Bake also offer a number of products to suit all skin tones and types which contain a variety of skin care benefits including anti-ageing, anti-cellulite and anti-oxidants.

How cost effective are your products when introducing them into a salon?

When Fake Bake is introduced into a salon, both the realistic trade prices and award-winning solutions facilitate the opportunity to generate a substantial profit margin. 
All Fake Bake retail products have a trade price that is almost half their retail value allowing the potential for significant return. When stocking these products in a salon, they receive maximum support from the in-store marketing materials provided by Fake Bake as well as the consistent coverage and recommendations in the press.

The spray tan liquids also provide a cost effective solution to any salon due to the quantity of applications within each bottle.  One bottle, of any of the five available Fake Bake liquids, should allow for up to 14 spray tan applications (depending on spray technique etc) ensuring generous return. To maximise how cost effective your spray tan liquid is take a look at the latest addition to the Fake Bake spray tan liquids, Beyond Bronze. Beyond Bronze spray tan liquid is perfect for salons on a budget, wishing to implement promotions or offer a cheaper alternative for 
their clients. The solution is available in two sizes with the largest of the two allowing for between 52- 56 spray tans for approximately £1.60 per application.

Do you provide any extra services, advice or training programmes for professionals who use your products in their salons?

Fake Bake are always on hand to ensure you are making the most of your business with our customer services team, expert trainers and mobile therapist specialists.
We also have three training schools around the UK which offer courses in both self-tan and spray tan applications, as well as various independent training schools.   Our friendly customer services team are available throughout the week to help answer your questions, place orders, ask for advice, book training or even just phone up for a chat.
If you are a mobile therapist we have Fake Bake at Home which is a strong supportive structure which is set in place to ensure that though you work for yourself, you are not alone.

Why should salon owners visit your stand at the show?

As always, the Fake Bake stand at the Professional Beauty Show will be a hive of activity with exclusive deals and impressive promotions. The Fake Bake team will be on hand to provide expert advice on all our new and existing products, start up packages and how you can make the most from your Fake Bake business..

Are you having anything new on your stand at the show?

For Professional Beauty North we will be showcasing our two new and exciting products, which highlight how we continue to be one of the most innovative tanning brands on the market.

For Professional Beauty Ireland, we will be bringing our brand new Fake Bake Pop-Up Shop offering fantastic discounts to help people get started with their spray tan business.

Will you be having any special offers exclusive to the show?

Visit us at Professional Beauty North, Stand C25, and you can take advantage of an array of special offers.  Fantastic savings can be made on our Starter Spray Tan Kit, an assorted array of spray tan liquid offers and VAT free on all retail and professional products.

To Professional Beauty Ireland, we will be bringing our show-stopping Starter Spray Tan Kit offer, along with a fantastic saving on US Gallons of our Beyond Bronze spray tan liquid. For full details ask staff at our stand at C22.

What tips would you give salon owners looking to introduce a new line into their salon?

When introducing new lines into your salon it is vital to ensure your staff have gained a substantial amount of knowledge and experience of the products. Through the relevant training employees will be aware of the key selling points of the products which will in turn lead to an increase in sales.

Please tell us any current news or anything which is taking place at the moment outside of show activities. 

We have just launched two new and innovative products, namely: Amplify and 5 Minute Mousse.  

Amplify is a daily gradual tanner which works to boost, intensify and perfect that golden glow.  It also encourages melanin production in the skin and so is the perfect beauty bag essential to prep the skin before a holiday and keep your skin looking beautifully radiant 365 days a year. 

5 Minute Mousse provides a deep and luxurious colour for a tan that is instantly ‘ready to wear’, whilst gradually developing underneath. Celebrated as the ultimate party tan, the speed dry formula is non-transferrable and is sure to become your secret weapon to achieving the perfectly bronzed glow in only 5 minutes. 

Don't forget to get your FREE ticket for Professional Beauty North HERE and for Professional Beauty Ireland HERE to meet the Fake Bake team and enjoy unique offers!