Salons should be more active on social media to attract new clients

Consumers are more likely to visit independent businesses that do more to market themselves on social media, according to recent research by energy company Npower.

The research of 1,500 consumers by Npower’s small business division found that the number of consumers interacting with local small business on Twitter or Facebook could double if those brands did more to interact with consumers online.

While the 18-24 market is more likely to follow small businesses on social media than any other age group, however more than half of consumers in the over 55s age group surveyed said they would like to follow local businesses if they knew where to find them and if they were incentivised to do so.

This back up research from salon software brand Phorest, reported by Professional Beauty in May, which found that twice as many new clients looked up salons on Facebook than the salon’s own website.