St Tropez launches UK tanning tour

Self tan brand St Tropez is planning a summer road show, taking a pop-up spray tan salon across the nation during June and July. The brand's Staycation campaign will visit cities including London, Birmingham, Manchester, Glasgow and Dublin and was launched in recognition of the fact that over half of UK holiday-makers have said they will holiday in the UK this summer rather than abroad. The tour will also celebrate the Olympics, The Queen's Diamond Jubilee and quintessential Britishness with a beach-themed pop-up salon featuring beach hut-style booths. The salons will offer free tan treatments including bespoke skin finishing and prescriptive consultations with an A-list expert. The tour will kick off in London Westfield on June 15. The Spraycation campaign will be fronted by Made in Chelsea's Millie Mackintosh.