If you're after the best tan shades and formulas for different skin tones, this article is for you. We've spoken to founders and educators from some of the leading tan brands to find out how you can select the right shade, how to manage expectations and more...
Gone are the false perceptions that spray tans and other tanning treatments are solely for those with lighter skin tones. New developments in formulas mean a range of new products are available to both professionals and consumers, ensuring that people of all skin tones and types can achieve a sun-kissed glow from tanning products.
Despite us now having access to inclusive product ranges, there are still some key differences to bear in mind when it comes to tanning different skin tones and how you should adapt your treatments.
From how to avoid the orange effect on fair skin, to knowing the right questions to ask during a pre-tan consultation, here are some of the best tips for ensuring all your clients walk out of your salon glowing both inside and out.
Why are tanning consultations important?
Tanning, like all professional treatments, should begin with a consultation to help you understand your client’s expectations, and manage them if they’re unrealistic.
While tanning is a non-invasive treatment, it’s still important to take the time for a consultation in case of allergies, skin sensitivities or other issues that could affect the outcome of the tanning treatment.
“As a therapist, you need to know of any contraindications such as pregnancy or medical conditions,” says Nicola Matthews, founder of tanning brand Sienna X. “From this, you are able to advise the client by determining the right shade.”
What should be discussed in a tanning consultation?
When it comes to the questions you put to your client during consultations, Nadia Rafi-Kenny, commercial director at Feel Good Promotions, which distributes tanning brand That’so, suggests using the time with your client to find out more about why they’re having a treatment and what they want to achieve.
“The most important question to ask in a tanning consultation is if they are having a spray tan for a special occasion,” she shares. “This way you can have an honest conversation with your client on which depth of colour is best and will complement the colour of their outfit.”
Taking the time for these consultations can also help build your relationship with your clients. As Matthews explains, “Having a client consultation is also a great opportunity for the therapist to get to know the client more, showing your expertise and building rapport for returning treatments.”
Don’t forget, it’s also important for insurance purposes. “This is your proof that you have asked the questions and your client has shared the correct information to help you make the right decision for them,” says Matthews. “Remember to ask your client each time to reread the questions to ensure you can note that the date and the answers are the same. Ask your client to sign each time next to the date and ‘no change’ or ‘change’.”
When it comes to tanning, one size does not fit all. With different skin tones and undertones, you need to take a different approach dependent on each client.
Have you read our guide to tanning clients with eczema?
What is the best tan for very fair and fair skin tones?
For clients with very fair or fair skin looking for the natural look, starting with a gradual tan could be your best bet, according to Abbie McCann, educator and trainer for Crazy Angel. “It’s the perfect product to ease them into the tanning life and is easy to use.”
However, if you client is happy to be sprayed, McCann recommends starting with your lightest solution.
“Go for one coat to begin with and if they feel they would be happier to go darker, you can always go in with a second, light coat,” she explains. “The key is to ensure the tan still looks natural but with a gorgeous, sun-kissed glow.”
“If you take into consideration how the client’s skin reacts naturally in the sun, as well as their natural hair and eye colour, it will help you make the right solution choice for your client,” advises Matthews.
“Never start with a high percentage because this can result in an unnatural tone. For paler skin tones, 6-8% is always a lovely finish and complements the skin.”
What is the best tan for medium skin tones?
Medium tones provide an easy base for tanning treatments because the natural tone of medium skin creates a good base shade for fake tan.
“If your client has a medium skin tone and is looking for a darker tan, go in with a light coat of dark tanning solution and you can build up the tan if required,” says McCann.
“Tantouring would work particularly well on medium skin tones if this is your tanning goal,” she adds.
What is the best tan for dark skin tones?
Fake tanning has been something of a controversial subject when it comes to black and brown skin. “A common misconception is that spray tanning is just used to turn pale skin bronzed. Tanning is for everyone!” says McCann. “Using tan on darker skin is an amazing way to even out skin tone and enhance the skin’s glow.”
The ability to even out tone seems to be one of the main reasons those with darker skin tones go for tanning treatments, as Norvell Tanning’s VIP tanner Carrie Marsh shares: “With darker skin tones you will still see a difference, even if it is just slight. Spray tanning can even out skin tone and temporarily help with pigmentation issues.”
“People with darker skin tones can also benefit from a spray tan for the ‘feel good factor’ that having a colour boost can give you,” she adds. “If the client has a pigmentation issue, I use a base that evens skin tone and helps reduce pigmentation and redness for an even tan,” says Rafi-Kenny. “I tend to stay away from olive and purple-toned formulations for darker skin tones.”
Of course, there is a huge range of skin tones between these three, but this advice from our experts is a great starting point when considering which tan to use.
