Be among the first to see the trends that will shape the beauty industry in 2020

Here’s what’s in store at EventCity on October 13–14.

Skincare trend watch: super serums

Serums are being transformed into must-have hero products thanks to new innovations in formulations and delivery systems, giving clients a much more targeted and personalised approach to their modern-day skincare needs.

Exciting developments in this arena include Elemis’s two Superfood Boosters Cica Calm and AHA Glow, which contain prebiotic properties to calm sensitised and lacklustre skin; as well as SBC’s Green Caviar Perfecting Serum, which contains a “superfood of the sea”, green caviar, which is packed with amino acids to boost collagen production. Meanwhile, Eve Taylor’s Rejuvenating Aromatic Serum No6 supports post-menopausal skin by aiding skin elasticity and texture with clary sage, galbanum, argan and rosehip seed oils.

Aesthetics trend watch: in deep

With clients coveting fresh, dewy skin, devices that penetrate the epidermis to offer both a deep clean and a deeper infusion of active ingredients are bang on trend, and there are plenty to check out at Professional Beauty North.

Venus Concept’s new Venus Glow uses a vacuum, 360-degree rotating tip, and two ultra-fine jet streams to deep-clean pores, while the new DermaFrac Compact combines microneedling with simultaneous infusion, with a new, smaller footprint that makes it suitable for mobile therapist or smaller salons, too. Another device making the trend more accessible is the new Oxyjet Go, a handheld device that delivers microencapsulated oxygen into the dermis along with concentrated active ingredients to encourage cell regeneration. Meanwhile, 3D-lipo’s new 3D-hydrO2 Facial machine offers an impressive seven technologies in one device. One of its handpieces is for deep cleansing and it also works to oxygenate and deeply hydrate the skin.

Nails trend watch: easy off

A reliable remover product is a staple in every nail tech’s kit, but while polish and enhancement formulas are continually updated for enhanced performance and care of the natural nails, removers have been left behind. Two brands will be exhibiting innovative removal products at the show, designed to make the process more efficient and gentle.

Missu’s Remover Jelly is applied directly to gel or acrylic enhancements and is billed to work in just three minutes, while Magic Gel Remover from Kaga Nails is also a brush-on formula that means clients don’t have to soak their fingers in acetone.

Brows & lashes trend watch: new techniques

Visitors at the show can be among the first to discover the latest brow trend set to take over the industry – brow lamination. The treatment is perfect for clients with naturally fuller brows and sees the hairs brushed up in the same direction and fixed in place. At the show, the team behind Hello Gorgeous Lashes will be on hand to talk therapists through its training, the cost of which includes a full treatment kit.

There’s something new for lash artists to discover too – Novalash’s London Volumetechnique is new to market and allows technicians to create dark, dense and fluffy lash looks with large, bold fans, offering something different for clients who prefer a fuller look.

Register for your free tickets here