Blow Ltd to roll out on-demand beauty services to Manchester and Birmingham

On-demand beauty services company Blow Ltd has raised a further £3.5m of investment through the venture capital arm of consumer products giant Unilever, an existing investor in the company.

The company has announced plans to use the investment to roll out its services, currently only available in London and the Home Counties, to Manchester and Birmingham next month, and to boost its tech platform. It also said it would expand into an international city by the end of the year but didn’t reveal where.

The announcement comes along with the appointment of new CEO Brian Hickey, who was previously divisional director of on-demand food delivery service Just Eat. Commenting on his new role he said: “I am delighted to join the team at Blow Ltd at such an exciting time in our evolution. Having refined the operational model in London, it is now time to kick off our ambitious expansion plans which will allow us to bring expert beauty services to the homes of time-poor women in Manchester, Birmingham, and in the near future, international cities.”

Current CEO and co-founder Dharmash Mistry will become chairman, while Fiona McIntosh remains co-founder and creative director. Steven Wilson from Unilever Ventures will also join the board.

Blow Ltd recently acquired Return to Glory, another beauty treatments booking platform that also offers maintenance and wellbeing services such as waxing, massage, yoga and Pilates, whereas Blow Ltd previously only offered make-up, nails and blow-dry appointments. Customers can book to their home, office or hotel.