British Beauty Council and No7 launch skincare education for influencers
No7 Beauty Company has partnered with the British Beauty Council to launch an influencer skincare education programme to help tackle misinformation in the beauty industry. The aim is that this training will give consumers confidence that the information they discover about beauty products from influencers is informed and knowledgeable.
The No7 Beauty Company Creator Collective will provide “Science of Skincare” education modules led by leading beauty experts that are designed to tackle misleading and incorrect content on social media platforms, helping to ensure skin-related content is based on scientific truth.
Creators will learn about the science of skin and ingredients to help them communicate beauty information that is factually correct. However, access will be by invitation-only. The initiative will be an exclusive community for up-and-coming social creators who will be given the tools to boost their skincare knowledge.
The course content is being endorsed by titans of the beauty industry, such as skincare experts Alison Young and Alice Hart-Davis, aesthetician and Professional Beauty London speaker Dija Ayodele, and dermatologist influencer Dr Aamna Adel.
No7 Beauty Company has created the collective after learning that more than 55% of global consumers find the skincare and cosmetic categories complex and confusing and find it difficult to identify what products are suited to their skin, highlighting a need for more clarity from reputable sources.
David MacDonald, vice president of communications at No7 Beauty Company, said: “As a leader in the beauty industry, we have a responsibility to ensure people receive high-quality, factually correct content about skincare so they can make informed choices about the beauty products they purchase.
“We’re thrilled to be partnering with the British Beauty Council to create this world-class skincare education content for influencers as part of our new Creator Collective.”
Elizabeth Barnett-Lawton, president of education, added: “With so much conflicting information circulating on social media, it’s important those with influence have access to correct information that they can use in their interactions with their own audience.
“The new skin education programme provides a much-needed opportunity for social creators to educate their own communities in a responsible and effective way.”
The British Beauty Council’s chief executive Millie Kendall and chief operations officer Helena Grzesk were recognised in the Queen’s New Year Honours List this year for their work championing the beauty industry during the coronavirus pandemic.
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